New at Pentagram
Loyola Marymount University Surfs Into the Future
DJ Stout has just completed a redesign of the alumni/university magazine of Loyola Marymount University in Los Angeles. Additionally, Stout and his team in the Austin office have redesigned and completely overhauled the magazine’s website and created an iPad app for the publication.
“There was a big emphasis on embracing the exciting new publishing technologies out there and getting them all to work together to create a more effective and vital piece of communication for the university,” says Stout. “The goal was to do those things in the print publication that print still does well and to do those things in the electronic space that those formats do well. The main idea was to leverage the strengths of all three mediums to make one really strong multitiered entity. I have to give the LMU folks a lot of credit for really jumping into the modern publishing world with both feet.”
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New Work: M&T Bank
Lorenzo Apicella was asked to design a new flagship branch building for M&T Bank that would capture the essence of M&T’s core values with a design that would endure well into the future, differentiating M&T from its competitors with a distinct and compelling image.
It was agreed that this flagship branch, located in West Seneca, New York, would be the model for all future branch construction and renovation. As an architectural prototype the branch design needed to be adaptable to variable future site conditions and business needs. It also had to meet M&T’s environmental goal of having a low carbon footprint, consuming as little energy as possible and producing minimal amounts of waste. The completed building is anticipated to achieve an LEED Gold rating.
House of Cards Has Winning Hand
The House of Cards campaign for Shelter created by Leo Burnett and our own Domenic Lippa has reaped several awards this year.
Lippa was approached by Leo Burnett’s Richard Brim and Daniel Fisher and asked to create the identity for the campaign and auction event last September as well as an exhibition catalogue and a limited-edition box of A5 playing cards.
Awards for our portion of the project include: two Golds in the 2010 Andy’s, In book for Integrated in the Creative Review Annual, four Merits in this year’s One Show, a Gold from the New York Festivals, and a Gold Design Lion at the Cannes International Advertising Festival.
Litl Wins Big in the 2010 IDEA Awards
Our collaboration with Litl on the graphic design and user interface for its Litl webbook has received two honors in the 2010 International Design Excellence Awards. The awards are presented by the Industrial Designers Society of America (IDSA) and sponsored by Fast Company, Dow Corning and The Henry Ford.
The Litl webbook packaging, designed by Litl with Abbott Miller, received a Gold in the Packaging & Graphics category, while the Litl OS won a Bronze in the Interactive Product Experiences category. Lisa Strausfeld and her team worked with Litl and Cooper on the design of the graphical user interface for the webbook OS.
Miller designed the brand identity for Litl. The webbook packaging is simple, straightforward and designed to appeal to a wide range of ages, embodying Litl’s mission as technology for everyone. The entire package is made from recyclable paper with no plastics or foams used, and the packaging doubles as its own shipping box.
“The Litl webbook is for families who aren’t necessarily tech savvy, and the wit and charm of the brand language translated in how the packaging was presented and unfolded,” commented IDEA juror Fumi Watanabe, creative director of merchandising at Starbucks. “The smart use of corrugated box structure, which made the packaging look thoughtful and giftable, also functioned to protect the product. Attention to details and emotional connection granted this packaging the design excellence.”
The Litl webbook itself, designed by Litl with Fuseproject, won a Bronze in the Computer Equipment category.
Design for a Living World, the Cooper-Hewitt, National Design Museum exhibition designed and co-curated by Abbott Miller, was a Finalist in the Environments category.
New Work: ‘The Surreal House’
Angus Hyland was commissioned by Jane Alison, Senior Curator at the Barbican Art Gallery, to design the graphic identity for The Surreal House, the blockbuster exhibition on view at the Barbican through 12 September. The show examines the relationship between Surrealism and architecture and features work from artists like Salvador Dali, Marcel Duchamp, René Magritte, Man Ray and Joseph Cornell alongside contemporary figures like Rebecca Horn, Rachel Whiteread, Rem Koolhaas and Louise Bourgeois, mounted in an atmospheric, house-like series of rooms. Hyland was delighted to accept this commission as it allowed him to explore a longstanding interest in Surrealism.
U.S. Soccer’s Next Goal
The 2010 FIFA World Cup™ closed yesterday with a thrilling final that saw Spain win its first cup with a single goal against the Netherlands in extra time.
For the US, this year’s World Cup will be remembered for taking Americans’ passion for soccer to a new level. On June 26 the US played Ghana for a spot in the quarterfinals in a match that was the most watched men’s World Cup game ever in the US.
Now US soccer fans look forward to the opportunity to host the FIFA World Cup™ in 2018 or 2022. This December FIFA, soccer’s official governing body, will select two bids from a group of nine competing to host one of the two tournaments. (The 2014 World Cup will be held in Brazil.)
Pentagram has collaborated with the USA Bid Committee on the design of the graphic program for the US bid to host the games in 2018 or 2022. Designed by Michael Gericke and Luke Hayman, the identity captures the unique spirit of a US-hosted World Cup. The campaign centers on a phrase, “The Game is in US,” and utilizes a custom-designed typeface called Game and bold color palette to convey the unmatched enthusiasm and amazing diversity of soccer fans in the US.
New Work: ‘The Illustrated History of TIME’
Since it began publishing in 1923, Time magazine has documented the world’s most important events, personalities and discoveries. Now the magazine is itself chronicled in TIME: The Illustrated History of the World’s Most Influential Magazine, published by Rizzoli. The book is a compendium of Time’s iconic covers, award-winning reportage, photography and illustration. It is also a highly readable history of journalism, magazines and editorial design as experienced by the definitive newsmagazine, with recollections by many of Time’s current and former editors, reporters and photographers, as well as frequent newsmakers like Henry Kissinger, Bill Gates, Steven Spielberg and others.
Luke Hayman, who redesigned Time in 2007, has created a clean, journalistic design for the book that tells the magazine’s story through hundreds of images from its archive. Hayman and designer Shigeto Akiyama worked closely with Alberto Oliva and Norberto Angeletti, the book’s authors, and Michele Stephenson, Time’s photo editor from 1987 to 2006. Arranged chronologically, the book traces the magazine from its founding to the present, with chapters devoted to its coverage of major events like World War II and 9/11, its evolving approach to journalism (founders Henry Luce and Briton Haddon were “the original aggregators,” writes current managing editor Richard Stengel), and its periodic redesigns, including the integration of the magazine’s print edition with the Web. The book also includes entertaining looks at Time’s top-10 best-selling issues and a review of its “Persons of the Year” from 1927 through 2009.
A look inside the book after the jump.
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New Work: Robert Welch
To mark the 40th anniversary of the establishment of Robert Welch’s Chipping Campden Studio Shop, Lorenzo Apicella was asked to undertake a major redesign of the space.
Pentagram has a long history of involvement with Robert Welch Designs having developed the graphic identity in the early 1970’s and designing the first mail-order catalogues as well as the book Hand and Machine.
New Work: Biotrue™
Biotrue™ is a new multi-purpose contact lens solution from Bausch + Lomb that is based on the biology of the eye. A breakthrough in its category, Biotrue™ employs principles of biomimetics—a field of science that examines materials found in nature and mimics their best assets to create optimal products. The multi-purpose solution works like the eye to help lenses stay clean and moist throughout the day.
Paula Scher has designed brand identity and packaging for Biotrue™ that establish the product as a unique new concept in lens care. The project was completed in collaboration with Fran Gormley at Greenwich Marketing Group and is the latest in Scher’s ongoing work for Bausch + Lomb, one of the world’s largest healthcare brands.
New Work: Ennead Architects
Design firms with a namesake partner or design leader inevitably face a challenge when leadership passes to a new generation: how to establish an identity that distinguishes the firm from its former leader, maintains its legacy, and reflects the vitality of its current partnership? Today Polshek Partnership Architects announces the change of its name to Ennead Architects. The name, pronounced EN-ee-ad, is inspired by the Greek word for a group of nine, here the number of the firm’s current partnership: Joseph Fleischer, Timothy Hartung, Duncan Hazard, Kevin McClurkan, Richard Olcott, Susan Rodriguez, Tomas Rossant, Todd Schliemann and Don Weinreich.
Michael Bierut and Lisa Strausfeld have designed a new identity and website for Ennead that reflects the firm’s shared history and thriving collaboration. The branding strategy was developed in collaboration with LaPlaca Cohen.
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