New Work: Alliance for a Healthier Generation

Meet Hugo, face of the Alliance for a Healthier Generation

Michael Bierut and Armin Vit have designed the brand identity for the Alliance for a Healthier Generation, a joint venture of the William J. Clinton Foundation and the American Heart Association that was established to combat childhood obesity. The identity features an icon named Hugo, a smiley face that combines the letters H and G and is designed to appeal to kids.

Hugo explained here in an Alliance e-mail announcement designed and written by Armin.

The identity made its media debut yesterday at Bill Clinton’s press conference about the agreement the Alliance has brokered with beverage makers to get healthier drinks into schools.

More Hugo after the jump.

Old Alliance logo

New Alliance logo

Hugo can do anything, thanks to illustrator Christoph Niemann

Bill and Hugo