New Work: Sappi

Kit Hinrichs and Belle How have just completed the ultimate guide to designing with varnish and coatings: The Standard, Volume 3, issued by Sappi Fine Paper and printed on its premium McCoy.

Advances in paper chemistry and printing technology over the past five years have made it possible to expand the role of varnish and coatings beyond merely protecting the printed surface to using these processes to evoke tactile, three-dimensional qualities. Designed to serve as a comprehensive reference tool, Standard 3 demonstrates a full range of techniques, with instructive notes, price/complexity ratings, a glossary of important terms, and a paper finish comparison. The book features images (food, fashion, etc.) where such techniques would make a powerful impression and covers the gamut from simple to complex.

High-end marketing and catalog producers can gain tips on how to make their product so real that viewers can feel its texture and, in the case of some food products, smell its tantalizing aroma. “Varnish and Coatings” is the third book in The Standard series produced by Hinrichs and team. The other two were on “Prepress: Preparing Files for Print” and “Color Management.”