35 Years of Holiday Greetings from Pentagram

Every Christmas since 1971, Pentagram has designed and published a small annual greetings booklet and sent it to our friends, colleagues and clients. Usually designed around a game or activity, these small books are intended to provide a diversion during the hectic holiday period. The partners take turns researching and designing the books, which traditionally avoid any direct reference to the season, adopting a strong graphic vocabulary in order to set them apart from the myriad of cards received at this time of year.

Wallpaper has put together a gallery of the books from Christmases past, 1974-2008, published together for the first time. The 2009 card, currently in the mail, tweaks the format. (More on this soon.) Happy holidays!