Go Jets!

Congratulations to the New York Jets, who earned a spot in the playoffs with their resounding 37-0 defeat of the Cincinnati Bengals in last night’s season finale, the last game to be played in Giants Stadium. The branding standards that Pentagram created for the team in 2002, which included an expanded color scheme, a custom typeface by Hoefler & Frere-Jones, and a flexible graphic kit of parts, is still in use today and will follow the team to their new home next year. Our favorite? The team’s popular NY insignia, which combines H & FJ’s typography with a football-shaped oval, both extrapolated from the graphics in the team’s original 1964 logo.

The playoffs start next week with a rematch against the Bengals. Good luck, Gang Green!