Pentagram Wins at the Transform Awards

Pentagram partners Harry Pearce and Angus Hyland scooped seven awards between them at last night’s Transform Awards 2010, including the Grand Prix for excellence in rebranding for The Co-operative. The Awards are the UK’s only dedicated celebration of rebranding, brand transformation and reputational change.

In a ceremony hosted by the BBC’s arts editor Will Gompertz, Harry Pearce’s work for the Co-operative won a further two gold awards; for best brand architecture and best national rebrand. Angus Hyland’s AkzoNobel identity won two golds and a silver and his work for Grant Thornton received a gold.

The Transform Awards were established by Communicate magazine, the UK’s leading magazine for corporate communications and stakeholder relations.