New Work: Tomorrow’s Answers Animated
Pentagram has created a series of short animated films for AkzoNobel that highlight various products and initiatives of the company.
As part of the online version of AkzoNobel’s Annual Report 2011, Pentagram have created four short animated films to illustrate a cross-section of AkzoNobel’s initiatives and innovations with paints, chemicals and specialty coatings across the year.
Produced by Naresh Ramchandani and Angus Hyland and directed by Simone Nunziato, each film starts by posing an important question then uses narration and playful animation to show how AkzoNobel has begun to answer it.
One film asks ‘How do we satisfy our love for salt and our need for health?’ The film goes on to explain the health problems intrinsic with our salt-loving culture, and then introduces a genuine salt replacement with less than 50% of the sodium content of salt.
New Work: 100 Ideas
Laurence King have launched a major new series, “100 Ideas that Changed…,” showing that ideas that shaped the history of the visual arts still play a key role in them now. With covers designed by Pentagram’s Angus Hyland, the first two in the series on Architecture and Fashion will be followed later this year by books on Film, Graphic Design, Art and Photography. The series will give the reader immediate, yet deep insights into the nature of each art.
New Work: World Book Day
Today, 1 March, is World Book Day and sees the launch of a new mark designed by Angus Hyland and his team. For the last 15 years children of all ages in the UK and Ireland have been celebrating books and reading on this day by each being given a £1 book token. More than 14 million tokens have been sent to schools and nurseries across the country and many children have gone to school today dressed as their favourite literary character—Angus’s two boys chose to dress as the boy reporter Tintin.
New Work: ‘Symbol, Mark and a Typeface’ posters
Angus Hyland has designed a limited edition series of four different posters to be given away at his talk for The Typographic Circle on 19 January at JWT in Knightsbridge.
The posters illustrate the talk title, “Symbol, Mark and a Typeface.” The evening will be divided into two parts, the first based around Hyland’s book Symbol, which analyses enduring trademarks, and the second on his ten-year collaboration with Cass Art, the iconic art materials retailer.
Lithography was kindly provided by Gavin Martin Colournet and Zen Pure White paper supplied by GF Smith.
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Angus Hyland’s Virginia Woolf Covers Featured in Fast Company
Quick Link: Angus Hyland’s Virginia Woolf Covers Featured in Fast Company
New Work: Cass Art Own Brand
Following the release of Cass Art’s own brand Cartridge Paper pads earlier this year, Angus Hyland and his team have created a line of a further twenty five pads, brush sets and sketchbooks.
Angus Hyland, Marion Deuchars and a Tale of Two Clients
Quick Link: Angus Hyland, Marion Deuchars and a Tale of Two Clients
New Work: Virginia Woolf for Penguin
Penguin commissioned Angus Hyland and his team to design a new series of five of Virginia Woolf’s major works in hardback editions. The designs reference authentic period elements but do so in an entirely contemporary manner.
The dust jackets feature abstract compositions in the spirit of the textile designs of the Omega Workshop. The Workshop was founded by members of the Bloomsbury Group who included Woolf herself, her sister Vanessa Bell, and Duncan Grant.
The typography utilises Albertus, designed by Berthold Wolpe, and Gill Sans, designed by Eric Gill, both of whom were British typographers of the period.
Pentagram Projects Featured in ‘Graphic Design: Now in Production’
Pentagram is thrilled to have several of our works featured in the major exhibition Graphic Design: Now in Production, currently on view at the Walker Art Center in Minneapolis. Organized by Andrew Blauvelt of the Walker and Ellen Lupton of the Cooper-Hewitt, National Design Museum (where the show travels next summer), Graphic Design: Now in Production looks at the growing reach of graphic design over the past decade—“expanding from a specialized profession to a widely deployed tool,” in the words of the curators—and the changing role of the designer to producer, author and entrepreneur. The show is the first major U.S. exhibition to focus on graphic design in 15 years, following Mixing Messages: Graphic Design in Contemporary Culture at the Cooper-Hewitt in 1996 and the Walker’s landmark exhibition Graphic Design in America: A Visual Language History in 1989.
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