New Work: Berlinale Retrospective

The 62nd Berlin International Film Festival, or Berlinale, wrapped this week following a program of over 400 films, many of them premieres. Each year the Berlinale also presents the Retrospective, a showcase of historical film that runs alongside the main festival and is curated in cooperation with the Deutsche Kinemathek – Museum für Film und Fernsehen. This year the Museum asked Justus Oehler and his team in Pentagram’s Berlin office to create the graphics for the Retrospective. Oehler previously designed the identity for the Museum in 2006 and has since created numerous posters and campaigns for the institution and its exhibitions.

The Retrospective is always dedicated to an important but lesser-known director or period of film history and helps bring German and international film back to the big screen, often in restored prints. Titled Die Traumfabrik (The Red Dream Factory), the Retrospective program of the 2012 Berlinale has rediscovered the legendary German-Russian film studio Mezhrabpom-Film and its German branch, Prometheus, which operated from 1922 to 1936. The graphics designed by Oehler make use of an iconic black-and-white still of the Soviet movie Okraina (directed by Boris Barnet in 1933), combined with large, distinctive typography inspired by the Museum für Film und Fernsehen identity.

The Red Dream Factory program will travel to the Museum of Modern Art in New York this April in a new partnership between the Berlinale Retrospective and MoMA.

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Justus Oehler at the Face to Face Conference

Justus Oehler and Katrin Kahlefeld, Head of Public Relations for the Deutsche Kinemathek in Berlin, will be speaking together at this year’s Face to Face design and business conference in Ludwigsburg, Germany. The pair will be discussing Pentagram’s work for the Deutsche Kinemathek - Museum für Film und Fernsehen, an ongoing collaboration since Oehler designed the museum’s identity in 2006. Following their talk, Oehler will be joining a panel discussion titled “Peculiarities that accompany the design process.” (We know about those!)

Established in 2001, “Face to Face” is the only design conference in the world dedicated to bringing designers and their clients together on stage with the goal of illuminating the design process. The German conference has a different partner country every year; this year it is France. The conference runs from 12 to 14 November. Registration information can be found here.

New Work: Museum für Film und Fernsehen

Justus Oehler and his team continue to design for the Deutsche Kinemathek–Museum für Film und Fernsehen in Berlin. Their most recent work is for the upcoming retrospective, Loriot, An Homage to Vicco von Bülow for his 85th Birthday, opening on November 6. Vicco von Bülow, who was born November 12, 1923, and is more commonly known under his pseudonym Loriot, is a popular German humorist, cartoonist, director, actor and writer. Honoring his lifetime achievements, the exhibition presents TV and film clips and works of art, many never before seen, to create a complete “Cosmos of Loriot” that takes visitors on a journey not only through forty years of television history, but also through the cultural and political history of the Federal Republic of Germany.

Oehler and his team previously designed the museum’s identity. A look at other recent campaigns for the institution after the jump.

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Justus Oehler Designs for the Deutsche Kinemathek

Justus Oehler and his team have designed posters, invitations, flyers and advertising for four recent exhibitions at the Deutsche Kinemathek Museum für Film und Fernsehen (the German Film and Television Museum) including the current exhibition about German filmmaker and photographer Ulrike Ottinger. Oehler also designed the museum’s identity and its bi-annual journal, Recherche Film und Fernsehen (RFF).

Ulrike Ottinger is internationally known as an experimental female filmmaker whose work is characterized by surrealistic-theatrical and stylized-artificial elements as well as by ethnological depictions of foreign places and people taken from her many travels through Europe, North America and particularly China and Mongolia. The exhibition is the first in a series that will highlight extraordinary German speaking filmmakers.

New Work: Deutsche Kinemathek

Justus Oehler and his team have designed the new identity for the Deutsche Kinemathek — Museum für Film und Fernsehen (German Museum of Film and Television) in Berlin. Located in the Potsdamer Platz, in the heart of the city, the museum celebrates Germany’s contribution to world cinema and is comparable to institutions like the British Film Institute in London and the Cinémathèque Française in Paris. Holdings from Marlene Dietrich’s estate form the core of the permanent collection.

The museum was formerly named the Filmmuseum Berlin, but relaunched recently with a parallel focus on television. It needed an identity that would reflect both media, and the new logo features two screens intersecting to form a silvery-grey letter “M.” The program includes the design of posters, brochures and promotional collateral, signage, merchandising, and eventually, the website.

An application after the jump.

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