New Work: ‘IMPACT: 50 Years of the CFDA’


Video of our graphics, projections and interactive displays at the opening of IMPACT.

This season’s New York Fashion Week kicked off with the opening of IMPACT: 50 Years of the Council of Fashion Designers of America a commemorative exhibition at the Museum at FIT. Founded in 1962, the CFDA is the leading trade organization of the U.S. fashion industry and currently has a membership of over 400 of America’s foremost womenswear, menswear, jewelry and accessory designers. Conceived by CFDA President Diane von Furstenberg, IMPACT is the first museum exhibition to celebrate the organization and features over 100 garments and accessories designed by its members over the past five decades. The show remains on view at FIT through April 20.

Pentagram has a longstanding collaboration with the CFDA—Michael Bierut designed the organization’s identity in 1991—and was invited to create graphics and installations for the exhibition. Eddie Opara and his team have designed dynamic media that highlight the work of the nearly 600 designer-members who have graced the organization since its inception. Michael Bierut and Katie Barcelona contributed a fashionable identity and graphics for the exhibition.

New Work: SCAD Museum of Art

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An interactive installation can draw a user into an immersive experience, illuminating an exhibition or object in depth or detail. It may also foster interaction between users, creating a collaborative atmosphere that sets a welcoming social tone for an institution. For an expansion of the SCAD Museum of Art, the contemporary art and design museum at the Savannah College of Art and Design, Pentagram’s Eddie Opara and team have created a unique interactive table that introduces the museum and its programs in a communal experience. Visitors gather around the table to view and exchange a series of “cards” that dynamically present information about the museum exhibitions, collections and programs.

Conceived by Opara and team, the communal table is an ideal form for the museum. SCAD supports a large community of students, artists, designers and educators in Savannah and beyond. The school is a pioneering institution with a campus of over 60 buildings spread throughout the city, many restored in the historic and Victorian districts. Designed by Savannah-based architects Sottile & Sottile, the new $26 million expansion adds 65,000 square feet to the existing 1856 Greek Revival building, originally the headquarters of the Central of Georgia Railway. The expansion creates additional galleries for the museum’s temporary exhibitions and permanent collection, new classrooms and performance spaces.


Video of the table in action, from development to installation.

New Work: Rolls-Royce

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Rolls-Royce is the iconic luxury automobile, representing the finest in British engineering since the company’s founding over a century ago in 1904. Pentagram’s Justus Oehler and his team in our Berlin office were commissioned by Rolls-Royce Motor Cars, now part of the BMW Group, to develop the theme and create the overall look and feel for the Rolls-Royce exhibition stand at Europe’s most important car show, the IAA (Internationale Automobil-Ausstellung) in Frankfurt. Oehler’s solution for the brief was to create a gallery-like environment that showcased the exquisite craftsmanship of Rolls-Royce and brought to life the spirit of its manufacturing.

Daniel Weil’s ‘Making Time’ on View at Sotheby’s

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A unique collection of extraordinary clocks by Daniel Weil are currently on display in a selling exhibition, Making Time, in the Wemyss Gallery at Sotheby’s New Bond Street, London. The exhibition is open daily from 9.30am to 4.30pm until 13 January.

New Work: Saks Fifth Avenue Holiday Windows

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Terron Schaefer, group senior vice president for sales and marketing at Saks Fifth Avenue, approached Pentagram to design the holiday window displays at the store’s New York flagship. The idea needed to connect snowflakes and bubbles—motifs which had been used previously—and give the store a way to display its merchandise.

Pentagram’s Harry Pearce and Naresh Ramchandani and their teams came up with a concept that divided the Saks store into two worlds, the subterranean world of the bubble makers and the imaginary world of the snow makers who inhabit the roof of the building. Connecting the two is a curious little girl called Holly who whilst shopping in Saks on Christmas Eve with her parents finds a door which allows her into both worlds. First she visits the cave full of fantastic machines operated by ‘beautiful people in beautiful gowns’. She then rides a bubble produced by the machines, which takes her to the roof where she meets the yetis that make the snow.

Daniel Weil’s ‘Last Folio’ on View in Indiana

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Last Folio, the exhibition of photographs by Yuri Dojc, designed by Pentagram’s Daniel Weil, is currently on show at The Grunwald Gallery of Art at Indiana University in Bloomington. It will remain in Indiana until 1 October, the latest venue in a tour that has taken in Gonville and Caius College, Cambridge; the European Commission, Brussels; and the Museum of Jewish Heritage in New York.

‘Design for a Living World’ on View in Chicago

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This summer Design for a Living World, the landmark exhibition presented by the Nature Conservancy and designed by Pentagram’s Abbott Miller, has traveled to the Field Museum in Chicago, where it remains on view through November 13.

Design for a Living World was co-curated by Miller and Ellen Lupton, curator of contemporary design at Cooper-Hewitt, National Design Museum, where the show debuted in 2009. The exhibition commissioned 10 designers from the fields of fashion, product and industrial design to develop new uses for sustainably grown and harvested materials from a specific place where the Conservancy works. The participating designers include Yves Béhar, Stephen Burks, Hella Jongerius, Maya Lin, Christien Meindertsma, Isaac Mizrahi, Ted Muehling, Paulina Reyes from Kate Spade, Ezri Tarazi and Miller himself. Locations include endangered ecosystems in Australia, Micronesia, China, Mexico, Costa Rica, Bolivia, Alaska, Idaho and Maine. The resulting designs demonstrate that by choosing sustainable materials, designers can actively contribute to the advancement of a global conservation ethic.

In addition to co-curating and participating in the exhibition, Miller and his team at Pentagram designed the exhibition and its companion book and website. The exhibition is designed to travel and the modular scheme originally installed at Cooper-Hewitt’s Carnegie Mansion in New York has been adapted for the Field Museum. The installation includes a new piece by Meindertsma inspired by the Conservancy’s Nachusa Grasslands in northern Illinois.

New Work: Celebrating 100 Years and 60 Million Artifacts

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On May 23 the New York Public Library celebrated the 100th anniversary of its landmark Stephen A. Schwarzman Building at Fifth Avenue and 42nd Street. Pentagram’s Michael Gericke and his team have designed Celebrating 100 Years, the library’s centennial exhibition, a presentation of 250 astonishing artifacts that highlight the collections and history of this remarkable institution.

With over 60 million artifacts in its holdings, the New York Public Library is one of the world’s great libraries, but it is different from its peers—places like the British Library and the Library of Congress—in that it is not a national institution, but rather a municipal library conceived as a repository of knowledge for the citizens of New York. (The library is nicknamed the “People’s Palace,” and it is the only institution in the world that always makes its collections accessible to the public.) The library has its roots in the Astor and Lenox libraries, which were combined in 1895 with the Tilden Trust and found a new home in the magnificent Beaux-Arts building now known as the Stephen A. Schwarzman Building, built in 1911 and recognized for its beloved marble lions, Patience and Fortitude.

New Work: ‘Last Folio’ at the Museum of Jewish Heritage

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‘Last Folio’, an exhibition of photographs by Yuri Dojc at the Museum of Jewish Heritage in New York, is an exhibition and an experience designed by Daniel Weil.

Yuri Dojc’s haunting photographs document what remains of the once-vibrant Jewish culture of prewar Slovakia: ruined synagogues, destroyed sacred texts, decaying graveyards. Weil designed the exhibition as both a celebration and a memorial. As he puts it, the experience is intended to unfold, on a beautifully lit stage, as theatre—a play in which the visitor is not part of the audience, but is an actor.