New Work: Train Track for Do the Green Thing

Train Track, the latest video from Do the Green Thing.

‘Train Track’ is the latest piece of sustainable inspiration from Do The Green Thing, the environmental non-profit initiative co-founded by Pentagram’s Naresh Ramchandani. Created to inspire people to take the train instead of driving or flying, ‘Train Track’ features a toy train which runs along a suspended ribbon of cassette tape, so playing a beautiful song about the pleasures of train travel.

‘Train Track’ was created by Naresh Ramchandani, Michael Olivia Knight and Michael Wright, features a song written and performed by Orlando Seale and was directed by Michael Wright.

New Work: Discover the Joy of Fix

The Joy of Fix from Do the Green Thing on Vimeo.

The Joy of Fix is the latest video from Do The Green Thing, the environmental inspiration feed that Naresh Ramchandani co-founded and creatively directs. Beautifully animated by Claire Lever and Steven Boot, with photography by Martin Kelly and concept by Olivia Knight, it shows there is an incredibly pleasurable and sustainable alternative to throwing away things that are broken.

Meet Climate Kid

Climate change means a lot of kids throughout the world are having to deal with a lot of new problems. But how to you dramatise those problems? By showing how dramatically kids will have to evolve their bodies to deal with them.

Meet Climate Kid, a video produced by Do The Green Thing and written by Pentagram’s Naresh Ramchandani for UNICEF. Voiced by newsreader Jon Snow and animated by Tom Baker with music by Michael Mertens, Climate Kid shows how an ordinary kid will need to develop increasingly extraordinary body parts to cope with experts’ predictions of prolonged periods of intense sunshine, freak floods, cyclones, droughts and food shortage.

The campaign is the latest instalment of UNICEF’s Carbon Positive initiative to raise awareness and funds for their climate change projects around the world and is part of Do The Green Thing’s mission to use creativity to tackle climate change.

New Work: Less Heating, More Human Heat

Cold? Don’t hug a radiator, hug a loved one instead.

Right now, as I’m writing this in the Pentagram office, it’s a shivering three degrees centigrade in London. Tonight in our heat-leaking old Victorian house it will be something pretty close to freezing.

But help is at hand. Not in the form of blazing radiators which use more energy and create more CO2 than anything else we do indoors, but in the form of people you can (or would like to) share body warmth with.

To inspire people to use human heat rather than heating, Do The Green Thing has created this fabulous video with photographs and music by the very talented Mira Loew and David Altweger of Unit 10 Collective. It’s the latest piece of inspiration in an online feed which I co-founded three and a half years ago with my clever friend Andy Hobsbawm. Our inspiration pieces, made with the help of London’s amazing creative community, have so far reached more than five million people across the world and more importantly helped to save more than one million tonnes of CO2. 

Enjoy the video, turn your heating down and turn your affection and your body warmth up. And if you’re feeling super-inspired then drop me a line and help Do The Green Thing create its next piece of inspiration.

Thanks, Naresh