Marian Bantjes Wanted for Saks ‘Want It!’ Campaign


For Saks Fifth Avenue’s fall campaign, Pentagram asked the designer and typographer Marian Bantjes to create a special promotional treatment of the store’s “Want It!” theme, and to extend that treatment to 19 unlikely illustrations of fashion trends that Saks has identified for fall.

Marian was in town the week before last to help celebrate the campaign’s launch and to check out the campaign’s over-the-top installations at Saks’s flagship store. Her entertainingly exhaustive visual diary appears on her blog.

Pentagram’s art direction of the Want It! campaign extends the work that began with the launch of the new Saks identity at the beginning of this year.

New Work: The London Design Festival

One of Domenic Lippa’s typographic opening sequences for The London Design Festival website. Click on the links to see all the animations in a new window: one, two, three. Flash design by Andrew Heaps.

Domenic Lippa, with senior designer Paul Skerm and design assistant Ali Esen, has designed the identity for The London Design Festival, the umbrella organisation that promotes the annual season of design-related events that take over the city each September. Lippa and his team also designed every element of the festival’s city-wide graphic presence including brochures, signage, guidebooks, promotional material, environmental graphics and the look and feel of the website as well as the first London Design Medal, which was awarded to Zaha Hadid for her outstanding contribution to design.

Designing London Design Week


Monday night saw the opening of The London Design Festival at the Royal Festival Hall. The ceremony marked the beginning of one of the world’s great design events which, between the 17th and the 23rd of September, fills London with exhibitions, workshops, talks and private views. With branding and identity designed by Domenic Lippa, The London Design Festival’s organising committee is just one of the places you can see work by Pentagram partners during London’s celebration of design.


Angus Hyland has designed the identity and brand architecture for 100% Design London, the UK’s largest trade fair for the design and architecture profession and one of the longest running events in the festival calendar.


Harry Pearce has designed a poster with John Simmons as of part of 26 Posters, an installation for the festival organised by the writer’s advocacy organisation 26, which aims to demonstrate the power of language in design. The posters will be displayed at London’s Old Street and Elephant and Castle roundabouts, as well as on billboard sites in Birmingham, Glasgow and Manchester.

Pentagram will be holding an exhibition of posters from throughout the firm’s 35-year history on Thursday, 20 September at our London office in Notting Hill. Contact Leah Speakman for further enquiries.

Justus Oehler Designs for the Deutsche Kinemathek


Justus Oehler and his team have designed posters, invitations, flyers and advertising for four recent exhibitions at the Deutsche Kinemathek Museum für Film und Fernsehen (the German Film and Television Museum) including the current exhibition about German filmmaker and photographer Ulrike Ottinger. Oehler also designed the museum’s identity and its bi-annual journal, Recherche Film und Fernsehen (RFF).

Ulrike Ottinger is internationally known as an experimental female filmmaker whose work is characterized by surrealistic-theatrical and stylized-artificial elements as well as by ethnological depictions of foreign places and people taken from her many travels through Europe, North America and particularly China and Mongolia. The exhibition is the first in a series that will highlight extraordinary German speaking filmmakers.

Street Fashion by Pentagram


New York Fashion Week tent graphics designed by Pentagram.

Wrapping up in New York’s Bryant Park: Pentagram’s graphics for Mercedes-Benz Fashion Week. Using a classic axonometric map of Manhattan, Michael Bierut and Jennifer Kinon created invitations, t-shirts, banners and, of course, graphics for the event’s signature tents.

New Work: vivo


Justus Oehler and his Berlin design team have created a new tableware brand called vivo for the German porcelain company Villeroy & Boch. Oehler named, created an identity for and designed the new brand that includes ceramic, glass and cutlery products. Designed to appeal to a young audience, the tableware is contemporary in aesthetic, multifunctional, durable and will sell at a lower price than the company’s other, more traditional, lines.

Brandspanking Gets Moving

Andy Foulds’ animations of Angus Hyland’s Brandspanking logo. Click here to see them in a new window.

Interactive designer Andy Foulds’ studio has produced a series of Flash animations based on Angus Hyland’s logo design for Brandspanking, a London-based media production company that specialises in branded content. The animations play during the introduction to their website, also designed by Foulds.

Angus Hyland designed the Brandspanking identity in 2007 with design assistant Zara Moore.

Paula Scher on ‘Brand America’

In a video interview with Monocle, Paula Scher talks to editor-in-chief Tyler Brûlé about the brand identity of the United States. “We were in a face off with the Soviet Union in the Cold War, and we didn’t change our rhetoric once we didn’t have a big global power confronting us, so we talk to everybody like we’re talking to big global superpowers all the time and we really have to tone down the volume,” says Scher. In the wide-ranging discussion, she touches on the graphic beauty of the Stars and Stripes, the enduring image of the Statue of Liberty (“The nice lady holding up the torch—what could be more welcoming and comforting?”), the future of the media, and why she’d love to redesign the experience of air travel.

The interview complements an essay by Scher that appears in the magazine’s current issue.

Paula Scher Designs Templates for Download from HP


Today Hewlett-Packard launches a new website featuring Paula Scher, Jake Burton and Gwen Stefani as part of its $300 million Print 2.0 campaign designed to inspire and empower customers with free customizable, printable content. For her part, Scher designed five business templates, including letterhead, envelopes, business cards and notecards, that provide users with a complete graphics package. Named Bold, Modern, Edgy, Elegant and Friendly, the templates were designed to appeal to a diverse array of businesses and personality types. Two templates, Friendly and Modern, are available for download today, with the others being added over the next few weeks.

The site also features an interview with Scher in which she speaks about how to build a successful brand identity. “The characteristic that matters for every good brand is that you look like you made your decisions based on who you are for specific reasons, not that they were accidental,” she says. “A small business should ask itself who its customer is, who are they talking to. They should think about how to present themselves and what their tone of voice should be.” Shot in Pentagram’s New York office, the interview is accompanied by commentary about some of her most celebrated designs.

“No template is a substitute for hiring a professional designer,” warns Scher, and indeed at Scher’s suggestion the HP site includes a prominent link to the AIGA designer directory. “But at the very least, I hope we can stop a few innocent people out there from using Comic Sans.”

Rounding out the site’s content, Jake Burton offers advice on how to produce a successful marketing campaign and the importance of a strong visual brand, while Gwen Stefani offers customizable Harajuku-inspired paper dolls, party invites and CD covers.

Views of the templates in action after the jump.

New Work: 166 Perry Street


Launching this month: the opening volleys of Pentagram’s campaign for 166 Perry Street, a new luxury condominium designed by Hani Rashid and Lise Ann Couture at Asymptote Architecture.

The building’s unique facade is designed to take advantage of the light, air and space of New York’s West Village, transforming dramatically throughout the course of the day and in the changing seasons. Pentagram’s look and feel for 166 Perry exploits this characteristic, and carries it into the building’s website, designed by Flat. The campaign will also include direct mail pieces, brochures, advertising and a sales office. The 166 logo is based on a modified version of Peter Bilak’s beautiful typeface Fedra Sans.