New Work: ‘IMPACT: 50 Years of the CFDA’


Video of our graphics, projections and interactive displays at the opening of IMPACT.

This season’s New York Fashion Week kicked off with the opening of IMPACT: 50 Years of the Council of Fashion Designers of America a commemorative exhibition at the Museum at FIT. Founded in 1962, the CFDA is the leading trade organization of the U.S. fashion industry and currently has a membership of over 400 of America’s foremost womenswear, menswear, jewelry and accessory designers. Conceived by CFDA President Diane von Furstenberg, IMPACT is the first museum exhibition to celebrate the organization and features over 100 garments and accessories designed by its members over the past five decades. The show remains on view at FIT through April 20.

Pentagram has a longstanding collaboration with the CFDA—Michael Bierut designed the organization’s identity in 1991—and was invited to create graphics and installations for the exhibition. Eddie Opara and his team have designed dynamic media that highlight the work of the nearly 600 designer-members who have graced the organization since its inception. Michael Bierut and Katie Barcelona contributed a fashionable identity and graphics for the exhibition.

New Work: SCAD Museum of Art

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An interactive installation can draw a user into an immersive experience, illuminating an exhibition or object in depth or detail. It may also foster interaction between users, creating a collaborative atmosphere that sets a welcoming social tone for an institution. For an expansion of the SCAD Museum of Art, the contemporary art and design museum at the Savannah College of Art and Design, Pentagram’s Eddie Opara and team have created a unique interactive table that introduces the museum and its programs in a communal experience. Visitors gather around the table to view and exchange a series of “cards” that dynamically present information about the museum exhibitions, collections and programs.

Conceived by Opara and team, the communal table is an ideal form for the museum. SCAD supports a large community of students, artists, designers and educators in Savannah and beyond. The school is a pioneering institution with a campus of over 60 buildings spread throughout the city, many restored in the historic and Victorian districts. Designed by Savannah-based architects Sottile & Sottile, the new $26 million expansion adds 65,000 square feet to the existing 1856 Greek Revival building, originally the headquarters of the Central of Georgia Railway. The expansion creates additional galleries for the museum’s temporary exhibitions and permanent collection, new classrooms and performance spaces.


Video of the table in action, from development to installation.

2wice Launches New iPad App and Website

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2wice, the visual and performing arts journal, has always provided an alternative performance space for dance, one that had the advantage of being a permanent record of this most ephemeral art form. Now 2wice has published its first iPad app, “Merce Cunningham Event,” a tribute to the legendary choreographer (1919-2009) that combines live-action video, interviews and historic dance photography originally developed in collaboration with Cunningham. The app is available for free downloads through iTunes, building upon Cunningham’s lifelong interest in using technology to present dance in new ways.

Download the free iPad app from iTunes

New Work: Robert A.M. Stern Architects

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Robert A.M. Stern may be known as a pioneering postmodernist, but the term doesn’t begin to cover the stylistic versatility and wide-ranging output of his architectural practice. Among different audiences, Robert A.M. Stern Architects is known equally for everything from the design of houses and apartment buildings, to the design of office towers, academic buildings, and whole towns. Pentagram’s Michael Bierut has designed a new website for RAMSA that captures the firm’s expansive portfolio.

Bierut has a longstanding relationship with Stern, having designed a series of five monographs on the architect’s work, beginning with Robert A.M. Stern Buildings in 1996, followed by Houses (1997), Houses and Gardens (2005), Buildings and Towns (2007), and On Campus (2010). The distinctive design of the books reflects Stern’s own architectural approach—the contemporary interpretation of classical forms in a confident, even monumental form. Bierut has also designed two books of architectural writing by Stern, The Philip Johnson Tapes and Architecture on the Edge of Postmodernism.

Lisa Strausfeld Announces New Data Viz Venture

After a decade as a partner, Lisa Strausfeld is leaving Pentagram to embark on a new phase of her career as an entrepreneur of information-based projects.

Strausfeld’s first venture is Major League Politics, an online startup with the goal of making government activity as engaging and addictive as sports. The project is one that Strausfeld has been thinking about for years.

“Thanks to the Open Government Directive, today we have unprecedented access to government data,” says Strausfeld. “That, combined with a rising literacy and interest in information visualization and an increased urgency for public engagement with government over the past few years has motivated me to finally make this vision of what I call ‘civic entertainment’ a reality.”

Pentagram Launches New Website

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Every designer or design firm faces the challenge of how best to show their portfolio online. Which projects make the cut? How many images? What do potential clients want to see? For our new site, launched last week, we’ve taken the maximal approach, creating an image-driven, easily navigable collection of hundreds of our projects that will continue to grow as we finish new work. The site allows users to view multiple projects at once and take a closer look at portfolios of each project.