New Work: Drake’s
William Russell and John Rushworth and their teams have collaborated on the branding and store design for Drake’s gentlemen’s outfitters. The store at No. 3 Clifford Street is the first ever Drake’s shop and opened in May this year.
The challenge for this established manufacturer who had previously sold their wares online and wholesale was to create a brand presence in an area containing already well renowned and long established brands.
New Work: Fashion Fringe 2010
Fashion Fringe is an annual competition for young British designers timed to coincide with London Fashion Week. The concept of Fashion Fringe was created in 2003 by Colin McDowell MBE in partnership with IMG Fashion. Since 2006 John Rushworth and his team at Pentagram have been working with Fashion Fringe—initially creating the identity and in subsequent years creating all of the graphics for the competition.
New Work: ila
Pentagram has extended its work for ila, an organic collection of therapies and treatments, by designing the packaging for a range of amenity products available in spas.
The name and identity were designed by John Rushworth and his team to evoke the idea of ancient healing and spirituality and to reflect a commitment to purity and natural balance. Ila is the ancient Vedic goddess of the earth, a name with universal appeal that can be applied to products for men and women. The marque reflects the principles of Yantra, a sacred geometry built on the relationship between circles and squares. The broad line above the ‘a’ is a Sanskrit device which supports the sacred geometry, provides an appropriate cultural reference and gives the marque a character that can be owned and registered.
These five bottles feature jewel like colours with the name embossed in gold echoing the colours and traditions of India. The ila range utilises Ayurvedic principles, sourcing its raw ingredients from Morocco, the Amazonian Rain Forest and Kashmir as well as India.
Preview: Israel Museum
The renewed Bronfman Archaeological Wing of the Israel Museum designed by Daniel Weil and John Rushworth opens on 25 July following over five years of work. The Archaeological Wing originally opened in 1965 and has been redesigned and restored by Pentagram as part of the whole scale renewal of the entire museum campus.
New Work: Bertazzoni
Pentagram has enlisted the collaboration of information design specialist Malcolm Garrett (53K) in the design and production of a new website for Bertazzoni, Italian manufacturers of precision-engineered cooking ranges.
The site builds on the branding created by Pentagram when Bertazzoni launched on the American market in 2005. The brand platform is constructed around the strong heritage of the family company and its founding in the 19th century, and the fine engineering and food traditions of Emilia Romagna in Italy, where the company has its base.
New Work: Armani Hotel Dubai
The first Armani brand hotel opens on April 27 in the Burj Khalifa, Dubai, the world’s tallest building. John Rushworth and his team at Pentagram have been responsible for the naming, identity, visual brand positioning and marketing collateral to bring the distinctive Armani philosophy and style to this and three other hotels due to open in Milan, London and New York. With the Hotels and Residences—the Dubai hotel includes 144 luxury apartments—designer Giorgio Armani is looking to build “the Armani universe into a comprehensive lifestyle brand.”
The brand elements express a philosophy that is relaxed, elegant and confident, with a refined Armani logo, symbols for each location, a restrained and sophisticated colour palette and sensuous materials.
The book to sell properties off-plan for the Dubai Residences epitomises this elegant restraint. The slipcover and binding are dressed in fine taupe cloth, discreetly embossed with a desert orchid symbol, the inside is elegantly minimal and illustrated with sumptuous photography.
New Work: Mothercare
John Rushworth and Daniel Weil have designed the branding and packaging for All We Know, a new range of baby toiletries for Mothercare. The creation of a coherent and focused sub-brand enables Mothercare to draw on its reputation as a trusted brand whilst adding new elements that help to differentiate these products from the competition. The All We Know range contains natural extracts, is suitable from birth and has been tested by a panel of midwives.
New Work: Kanuhura Resort
John Rushworth has designed the identity and signage for Kanuhura, a luxury resort on a remote atoll in the Maldives. It was one of the first five star hotels in the region and is the most remote in its class. It is further distinguished from its competitors by being the only one to have been developed locally rather than by an international hotel group.
Authenticity and remoteness provide the key to the resort’s success and the basis for Pentagram’s ‘Castaway Chic’ brand positioning. This celebrates the contrast between simple desert island living and five star luxury.
Quick Links
- A Short History of Pentagram's Role in the London Design Festival
- Harry Pearce's 5x15 Talk Now Online
- Eddie Opara to Speak at Design Indaba
- Paula Scher to Speak at PennDesign
- Meet Emily Oberman, Pentagram's Newest Partner
- Bill Moggridge on Paula Scher's Maps
- Abbott Miller to Speak at the Type Directors Club