Train Track, the latest video from Do the Green Thing.
‘Train Track’ is the latest piece of sustainable inspiration from Do The Green Thing, the environmental non-profit initiative co-founded by Pentagram’s Naresh Ramchandani. Created to inspire people to take the train instead of driving or flying, ‘Train Track’ features a toy train which runs along a suspended ribbon of cassette tape, so playing a beautiful song about the pleasures of train travel.
‘Train Track’ was created by Naresh Ramchandani, Michael Olivia Knight and Michael Wright, features a song written and performed by Orlando Seale and was directed by Michael Wright.
Pentagram has created a series of short animated films for AkzoNobel that highlight various products and initiatives of the company.
As part of the online version of AkzoNobel’s Annual Report 2011, Pentagram have created four short animated films to illustrate a cross-section of AkzoNobel’s initiatives and innovations with paints, chemicals and specialty coatings across the year.
Produced by Naresh Ramchandani and Angus Hyland and directed by Simone Nunziato, each film starts by posing an important question then uses narration and playful animation to show how AkzoNobel has begun to answer it.
One film asks ‘How do we satisfy our love for salt and our need for health?’ The film goes on to explain the health problems intrinsic with our salt-loving culture, and then introduces a genuine salt replacement with less than 50% of the sodium content of salt.
Harry Pearce and his team at Pentagram have designed the identity for the John Lewis Design Collective. The Design Collective showcases the best design talent from the UK and beyond and highlights John Lewis’s commitment to sourcing the highest quality of design for its customers.
Designers who form the collective include Bethan Gray, Sebastian Conran, Matthew Hilton and Timorous Beasties.
The mark created in collaboration with John Lewis Brand Creative is a reversed out ‘D’ in a solid ‘C’ and is being applied to promotional material as well as being used in publications, point of sale and in store promotions.
Laurence King have launched a major new series, “100 Ideas that Changed…,” showing that ideas that shaped the history of the visual arts still play a key role in them now. With covers designed by Pentagram’s Angus Hyland, the first two in the series on Architecture and Fashion will be followed later this year by books on Film, Graphic Design, Art and Photography. The series will give the reader immediate, yet deep insights into the nature of each art.
Pentagram announces its newest partner, Marina Willer.
Marina, who is originally from Brazil, will join the firm’s London office in April, taking the total number of partners worldwide to 18.
Quick Link: Meet Marina Willer, Pentagram’s Newest Partner
Today, 1 March, is World Book Day and sees the launch of a new mark designed by Angus Hyland and his team. For the last 15 years children of all ages in the UK and Ireland have been celebrating books and reading on this day by each being given a £1 book token. More than 14 million tokens have been sent to schools and nurseries across the country and many children have gone to school today dressed as their favourite literary character—Angus’s two boys chose to dress as the boy reporter Tintin.
“Today I’m Feeling Turquoise” is an attempt to do something that should have been done a long time ago: pairing up colours with their respective moods.
Because everyone knows that red means anger, green envy, and blue misery. But who knew that olive was the colour of deja-vu, brown the colour of indifference, or pink of laughing on the outside, crying on the inside?
The booklet is made up of double-page spreads of coloured paper sealed with a perforated edge. The reader selects a colour and tears open the perforations to reveal the mood it represents.
“Today I’m Feeling Turquoise” was produced by Pentagram as our 2011/12 holiday card—but it’s much more than that. It’s the first step on a journey to finally matching all the colours in the world with their corresponding moods.