Five Ways the iPad Will Change Magazine Design


The new iPad from Apple, presented in typical Steve Jobs fashion as game-changing, will, in fact, revolutionize the way we read magazines. Combining the rich visual content of a print publication, the ever-changing immediacy of a website, and the portability of an e-book reader, the iPad is something new.

Pentagram’s Luke Hayman, designer of, among others, Time, New York, and Travel + Leisure, was asked how this new format would change the world of magazines and came up with five ways off the top of his head.

I.D. R.I.P.


Like the rest of the design community, we are saddened to hear of the closing of I.D. The magazine was required reading in our offices and served as the starting point of countless conversations and more than a few arguments about design. I.D. felt like part of our family: our partners occasionally contributed articles and essays, and we were always thrilled when our work made the cut in the I.D. Annual Design Review, the most critically daunting of the U.S. design competitions. (The Review will reportedly continue online.)

We also have a more personal connection to I.D.’s history: Luke Hayman was associate art director under Tony Arefin from 1993 to 1995 and later returned as design director from 1997 to 1999, during which the magazine received one of its five National Magazine Awards (General Excellence, 1999).

So long, I.D. You will be missed.

New Work: ‘Metalsmith’


Metalsmith, the publication of the Society of North American Goldsmiths (SNAG), has in recent years expanded its focus beyond art jewelry to become a showcase for art and craft design. Published five times a year, the magazine presents profiles and portfolios of artists and designers, news and articles about materials and processes, and reviews of exhibitions and books. To accommodate its growing vision, editor Suzanne Ramljak commissioned Luke Hayman to redesign the publication. Ramljak had previously worked with Pentagram on editorial redesigns of both Glass and Sculpture magazines. Hayman’s new design for Metalsmith emphasizes the art’s creative impulse and reshapes the magazine into an object as crafted as its subject.

New Work: ‘Matisse as Printmaker’


Henri Matisse is best known as a painter and colorist, but for over 50 years he was also an accomplished printmaker who worked in many forms of print media. Luke Hayman has designed the catalogue for “Matisse as Printmaker,” a new exhibition at the Baltimore Museum of Art that features over 150 of Matisse’s print works, including etchings, monotypes, aquatints, lithographs and linocuts. The exhibited prints come from the holdings of the Pierre and Tana Matisse Foundation and from the BMA’s own extensive collection. The catalogue is published by the American Federation of the Arts.

A look inside the book after the jump.

Lisa Strausfeld and Luke Hayman Redesign Craigslist for ‘Wired’


The famously rudimentary design of craigslist hardly seems to deter users, but Wired asked a pool of designers to give the megasite a makeover for its September issue. The exercise accompanies a cover story about Craig Newmark, the elusive founder and visionary behind the site. For their take on the piece, Lisa Strausfeld and Luke Hayman, working with Takaaki Okada, “decided to do something about the cult of Craig,” says Strausfeld. In the article by Marc Wolf, Newmark is a reticent personality who believes in sharing information; a proponent of grassroots democracy who runs one of the world’s most popular sites exactly as he wants to. Newmark calls himself the “Forrest Gump of the Internet,” and the team responded to this pervasive, peculiar self-effacement by highlighting categories and dates on the site’s homepage to create a ghosted image of Newmark himself. The redesign brings the site back to its origins, as literally Craig’s list.

Visit a live version of the design here.

Preview: FIFA World Cup™ US Bid 2018/2022


Pentagram has designed the graphic program for the United States bid to host the FIFA World Cup™ games in 2018 and 2022. In December 2010, FIFA, soccer’s official governing body, will select two countries from a group of eleven that are now bidding to host one of the two tournaments. The games are the world’s largest sporting event.

Over the past several months Michael Gericke and Luke Hayman have collaborated with the USA Bid Committee to create a vibrant and cohesive graphic program that captures the unique spirit of a US-hosted World Cup™. The identity centers on a phrase, “The Game is in US,” and utilizes a custom-designed typeface called Game and a bold multicultural color palette to convey the unmatched enthusiasm and amazing diversity of soccer fans in the US.

We’re longstanding soccer fans. Michael Gericke designed the identity for the 1994 FIFA World Cup™ that was held in the United States. The ‘94 World Cup™ still holds the record for the highest attendance in history, with 3.6 million attendees overall. The games led the evolution of soccer in the US, with Major League Soccer being kicked off two years later and 24.4 million people playing the sport in the country today.

Pentagram is also designing the official bid book, promotional materials and the core graphic program for the host cities. A campaign is launching this week with a website, designed by Blue State Digital, where visitors can sign a petition to help bring the games to the US.

New Work: ‘Tennis’


Tennis magazine has made a winning return to the newsstands this year. While the title is not exactly coming out of retirement, years of various stylistic and editorial additions and subtractions had begun to detract from its original energy. When James Martin assumed the position of editor last year he chose Pentagram to bring back the publication’s swing.

Martin and art director Gary Stewart teamed up with Pentagram partner Luke Hayman to rediscover the magazine’s youthful spirit. Hayman found new inspiration, ironically, in the archives of Tennis itself. He wanted to invoke the intensely action packed and competitive glory days of tennis—those of John McEnroe, Björn Borg, & Jimmy Connors—but with fewer short-shorts. Drawing from the visual language of three decades past, Hayman merged it with sporty, bright and youthful colors, alongside bold photography, to give Tennis a more contemporary look that would still appeal to its established audience. “It needs to reconnect with a young energetic audience, but it shouldn’t look like a kids’ magazine,” explains Hayman.

New Work: Five Franklin Place


Among many other things, the current financial slump means that New York will be deprived of some exciting new architecture, at least for now. One of our favorite planned buildings—now on hold—is Dutch architect Ben van Berkel’s first major building in the United States, a new residential tower in Tribeca called Five Franklin Place. It was a privilege to work with van Berkel, developers Sleepy Hudson, and sales consultants Corcoran Sunshine in putting together a marketing campaign worthy of the building.