New Work: Intimacy

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During the financially dismal 2008 holiday shopping season, one product held up nicely: bras. Intimacy, a growing chain of high-end intimate apparel stores, saw its sales increase 4.4 percent over the past year, a period during which it launched a new identity by Pentagram and a new store design by Pentagram Architects.

Located in upscale shopping malls across the country, Intimacy as a brand differentiates itself from its competitors by offering personalized bra fitting services, elegant environments and European designer brands such as La Perla. The first store built with the new design is in Boston’s Copley Place, the city’s most distinctive shopping destination, and will serve as the prototype for future stores, as it has for Intimacy’s most recent outlet in Miami.

Developed by James Biber and Associate Michael Zweck-Bronner, the Intimacy environments feature spacious, well-appointed fitting rooms, high-end furnishings and fittings, and a refined color palette of gray and gold. Intimacy’s logo, designed by Paula Scher, is evoked in the details of the store’s design. Custom-designed hangers and gold environmental graphics play off the mark’s ornamental brackets that snugly embrace the company’s name.

A look inside Intimacy after the jump.

Christmas at Pentagram London

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Over 350 invited guests attended an evening of champagne and canapés at London’s Florence Hall on Thursday, 6 December for London’s traditional Pentagram Christmas party. Attendees were given an early Christmas gift this year as the party provided the perfect opportunity for a sneak preview of Pentagram’s new publication, The Black Book.

New Work: Canongate Books

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Angus Hyland and his team have designed book covers for four new releases from Edinburgh-based publisher Canongate Books: The Life of Pi: Illustrated Edition by Yann Martel, The Crimson Petal & the White and The Apple by Michel Faber and The Gift by Lewis Hyde.

Hyland’s relationship with Canongate has been ongoing since the launch of the acclaimed Pocket Canons series in 1998. In the subsequent years, he has designed over 100 book covers, as well as their website.

Images of Angus Hyland’s new book cover designs after the jump.

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Pentablog compiles news about Pentagram, its partners, activities and recent projects.

For our portfolio and other information about the company, please visit pentagram.com.

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