New Work: Santa Fe Railyard Park

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Last week, the New York Chapter of the American Institute of Architects announced their Design Awards for 2012. The list included many Pentagram collaborators, including architect Frederic Schwartz and landscape architect Ken Smith who won an Honor Award for their design for the Santa Fe Railyard Park. The park is the public core of a new mixed-use district redeveloped from the historic train yards near Santa Fe’s downtown. Pentagram collaborated with Smith and Schwartz on this project as signage and environmental graphic designers.

New Work: Poetry Magazine Anniversary Cover

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Founded in 1912, Poetry Magazine is the English-speaking world’s oldest monthly dedicated to verse. Published by the Poetry Foundation in Chicago, the magazine has helped establish the reputations of poetic greats like T.S. Eliot, Ezra Pound, Carl Sandburg, Sylvia Plath, William Carlos Williams and Marianne Moore.

To celebrate its 100th anniversary, Poetry’s designers, Winterhouse Studio, invited 11 artists and designers, including Pentagram’s Michael Bierut, to reinterpret its iconic Pegasus logo, originally created by Eric Gill, the artist and type designer (Gill Sans, Perpetua), in 1932. The Pegasus has long been a symbol of poetic inspiration—the mythical creature was a gift to the Muses from Athena, goddess of wisdom—and various artistic interpretations of the winged horse have appeared on the cover of Poetry over the years.

New Work: Microsoft Windows 8


Animation of the new identity demonstrating its capacity for transparency and motion. Transparent, it can become an actual window.

As Microsoft prepares for the launch of Windows 8, the new version of its operating system, it has announced a bold new identity that takes the iconic Windows logo back to its roots—as a window. Designed by Pentagram’s Paula Scher, the logo re-imagines the familiar four-color symbol as a modern geometric shape that introduces a new perspective on the Microsoft brand.

Meeting with Microsoft early in the development process, Scher asked: “Your name is Windows. Why are you a flag?”

The answer is the brand started as a window, but over the years, as computing systems grew more powerful and graphics more complex, evolved into a flag. Scher made the assumption that the waving flag was probably a result of typical industry comments that a plain window looked too static, and that straight lines were too severe.

“I think the waving flag was meant to be a flag in perspective,” says Scher. “All of the clichés of technology design are based on the idea that icons should look dimensional like product design that tech designers call ‘chrome’––look at the iPhone interface where everything has gradation and drop shadows.”

New Work: ‘IMPACT: 50 Years of the CFDA’


Video of our graphics, projections and interactive displays at the opening of IMPACT.

This season’s New York Fashion Week kicked off with the opening of IMPACT: 50 Years of the Council of Fashion Designers of America a commemorative exhibition at the Museum at FIT. Founded in 1962, the CFDA is the leading trade organization of the U.S. fashion industry and currently has a membership of over 400 of America’s foremost womenswear, menswear, jewelry and accessory designers. Conceived by CFDA President Diane von Furstenberg, IMPACT is the first museum exhibition to celebrate the organization and features over 100 garments and accessories designed by its members over the past five decades. The show remains on view at FIT through April 20.

Pentagram has a longstanding collaboration with the CFDA—Michael Bierut designed the organization’s identity in 1991—and was invited to create graphics and installations for the exhibition. Eddie Opara and his team have designed dynamic media that highlight the work of the nearly 600 designer-members who have graced the organization since its inception. Michael Bierut and Katie Barcelona contributed a fashionable identity and graphics for the exhibition.

New Work: Ladies’ Home Journal

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Today Ladies’ Home Journal launches a much-discussed new editorial direction that incorporates user-generated content inspired by blogs and social media. The new strategy coincides with a redesign by Pentagram’s Luke Hayman and team that helps make the magazine more open, engaging and personal—more like a “journal.”

One of the country’s top ten magazines in paid circulation, Ladies’ Home Journal has a circulation of 3.2 million and a readership of over 12 million. Founded in 1883, the magazine is one of the “Seven Sisters” and in 1907 became the first American magazine to reach 1 million subscribers. Now published by Meredith, it has remained a fixture in American women’s lives. The redesign by Pentagram updates the magazine’s format to make it accessible, contemporary and relevant to today’s audiences, establishing a tone of intimacy that complements the new editorial strategy.

New Work: SCAD Museum of Art

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An interactive installation can draw a user into an immersive experience, illuminating an exhibition or object in depth or detail. It may also foster interaction between users, creating a collaborative atmosphere that sets a welcoming social tone for an institution. For an expansion of the SCAD Museum of Art, the contemporary art and design museum at the Savannah College of Art and Design, Pentagram’s Eddie Opara and team have created a unique interactive table that introduces the museum and its programs in a communal experience. Visitors gather around the table to view and exchange a series of “cards” that dynamically present information about the museum exhibitions, collections and programs.

Conceived by Opara and team, the communal table is an ideal form for the museum. SCAD supports a large community of students, artists, designers and educators in Savannah and beyond. The school is a pioneering institution with a campus of over 60 buildings spread throughout the city, many restored in the historic and Victorian districts. Designed by Savannah-based architects Sottile & Sottile, the new $26 million expansion adds 65,000 square feet to the existing 1856 Greek Revival building, originally the headquarters of the Central of Georgia Railway. The expansion creates additional galleries for the museum’s temporary exhibitions and permanent collection, new classrooms and performance spaces.


Video of the table in action, from development to installation.

Emily Oberman Joins Pentagram’s New York Office

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Pentagram announces its newest partner, Emily Oberman.

Emily, who will join our New York office in April 2012, is a multi-disciplinary designer whose work encompasses brand identity, motion graphics, publications, packaging, advertising and websites. Her most recent projects include the website for This American Life, the identity, website and retail graphics for The Original Soupman (the basis for the beloved Seinfeld character), as well as work in progress for Science Friday and the technology company Conduit.