New Work: Strathmore Paper

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Asked to refresh the Strathmore Paper brand presentation for our longtime client Mohawk Fine Papers, Pentagram asked the designer Marian Bantjes to reinterpret the famous Strathmore thistle. This mark was then used to create a pattern for new packaging of Strathmore Paper reams. The goal was to project a stronger signature presence for the brand in business-to-business and direct-to-consumer retail settings.

Read more about the project on Marian’s site and on Felt & Wire, the new Strathmore Paper blog about paper and its creative uses that we designed and helped name.

New Work: Five Franklin Place

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Among many other things, the current financial slump means that New York will be deprived of some exciting new architecture, at least for now. One of our favorite planned buildings—now on hold—is Dutch architect Ben van Berkel’s first major building in the United States, a new residential tower in Tribeca called Five Franklin Place. It was a privilege to work with van Berkel, developers Sleepy Hudson, and sales consultants Corcoran Sunshine in putting together a marketing campaign worthy of the building.

New Work: The Oak Room

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The end of last year saw the return of an undisputed New York classic: the Oak Room and Oak Bar at the Plaza Hotel. Pentagram worked with the owner and design team to create the graphics for this landmark destination.

New Work: ‘Valentina’

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Now largely forgotten outside the fashion industry, Valentina was an iconic figure in the 1930s and 1940s, a gifted couturier who dressed famous actresses and socialites and was a fixture in New York society. She was also a progenitor of the modern luxury brand, skilled at marrying her designs to her own fame. Valentina: American Couture and the Cult of Celebrity is a new exhibition designed by Abbott Miller at the Museum of the City of New York that rediscovers the work and legacy of this designer’s designer. Miller’s design for the exhibition takes as its inspiration the beauty of the diagonals and verticals in the letterforms of Valentina’s name, as well as in her structurally innovative creations.

Enter the world of Valentina after the jump.

Marks Hits the Shops

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Marks, Pentagram’s latest book, collects 400 symbols designed by our partners between 1962 and the present day. The limited edition of 1000 copies has been published by Laurence King Publishing and is identical to the book produced by Pentagram for its friends and clients, sans tote bag but with the addition of a fetching white belly band. The book is printed on French-folded bible paper, bound in a red, cloth-covered softback cover and includes five ribbons for bookmarking.

Marks goes on sale today in the UK and will be available in the US and Europe in early March.

Order now from: Amazon.co.uk / Amazon.com / Amazon.de.

A look inside Marks after the jump.

Pentagram Architects Refashions Garment District for ‘WWD’

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Just in time for Fashion Week, Pentagram Architects was one of seven firms asked to envision the future of New York’s Fashion District for a feature in today’s issue of Women’s Wear Daily. Pentagram’s proposal presents six horizontal tower-sized buildings positioned above the street that would “stitch” the district back together and provide the most spectacular event spaces—and catwalks—in the world. Distinctive glass curtain wall designs such as stripes, plaid and mesh would give each structure its own identity and brand the group as a whole.