New Work: ‘Eigen Huis & Interieur’


The Netherlands is perhaps the most design-savvy country in the world, and Eigen Huis & Interieur (Home & Interior) is the magazine that brings the Dutch love for design home. With a broad, eclectic focus, EH&I covers everything from interior design, architecture and products to art and culture for an audience that encompasses homeowners and design aficionados, practicing designers and architects. Pentagram’s Luke Hayman and his team have redesigned EH&I with a bold new format that asserts the magazine’s position as the leading authority on modern home design.

New Work: ‘High Line’


Since opening in 2009, the High Line, the elevated railway turned public oasis on Manhattan’s West Side, has become one of New York’s most popular parks. It has also become a definitive case study in urban design, inspiring grass-roots movements in other cities to save and re-purpose industrial structures. High Line: The Inside Story of New York City’s Park in the Sky is a new book by Joshua David and Robert Hammond, the founders of Friends of the High Line, that tells the story of the project. The book is structured as a lively dialogue between David and Hammond, tracing the story from the origins of their idea to save the structure after meeting at a 1999 community hearing about its possible demolition, through the opening of the High Line’s second section this summer.

Pentagram’s Paula Scher has designed the book using the identity and graphics she created for the High Line. Following Davis and Hammond’s narrative, the second half of the book is a portfolio of images from throughout the park’s development. The cover features a debossed image of the logo Scher originally developed for Friends of the High Line, later adopted as the symbol of the park, and the book employs the new NYC Parks green to signal the High Line’s partnership with the city.

Toasting ‘Just My Type’


Pentagram’s New York studio recently hosted the launch party for Just My Type, the new book by Simon Garfield. Friends, colleagues and clients gathered to celebrate the book’s amazing success—has there been another book about fonts to hit the New York Times best-seller list?—and enjoyed a brief and highly amusing presentation by Garfield about the secret history between fonts and dogs, and remarks by Chip Kidd, who contributed the book’s foreword, and William Shinker, Gotham Books publisher. Garfield later signed copies of Just My Type, while guests viewed the book trailer, designed by Pentagram’s Naresh Ramchandani and Michael Bierut, and sampled our trademark “What Type Are You?” personality quiz, cited in the book.

Michael Bierut‘s ‘30 Years 90 Notebooks’ at College of Saint Rose


For the past three decades, Pentagram’s Michael Bierut has kept a numbered series of notebooks—plain composition books, filled with rough sketches, notes taken in client meetings, doodles and design ideas—that cumulatively provide a record of his working life. These books are a focus of 30 Years 90 Notebooks, a new exhibition at the Esther Massry Gallery at the College of Saint Rose in Albany, New York. The exhibition juxtaposes original sketches with finished work, giving viewers insight into Bierut’s design process. Over 40 posters are on view, including works for the Yale School of Architecture, The Architectural League of New York, AIGA and the Brooklyn Academy of Music.

Bierut, with designer Hamish Smyth, has designed a special poster for the exhibition that pictures the covers of 88 existing notebooks (two were lost over the years). Signed copies of the poster will be available for purchase at the gallery during the show’s run. 30 Years 90 Notebooks remains on view through January 22, 2012.

Project Team: Michael Bierut, partner-in-charge and designer; Tracey Cameron, exhibition design and curation; Hamish Smyth, poster design.

New Work: Type Directors Club

Animated variations on Paula Scher’s graphics for TDC 58.

The annual awards competition of the Type Directors Club (TDC) presents the best typographic design in the world. Long a favorite of the design community, the awards are renowned for the quality of their selections and the accompanying annual book published by the TDC. Pentagram’s Paula Scher and her team have created a bold graphic program for this year’s competition, TDC 58, that launches with the call for entries, out today.

Scher and her designers saw the project as an opportunity to explore creating a cohesive, recognizable program of graphics without repeating forms. The TDC 58 graphics treat the organization’s acronym in a series of variations on experimental letterforms constructed of straight lines and concentric shapes.

This is the first year that designers can enter the competition digitally, that all the promotion is digital and that the TDC did not produce a traditional print mailer. Based on this Scher decided to make a series of posters for the organization to sell as a fundraiser.

Pentagram Postmodernism on View at the V&A


This fall the colors of autumn are a vibrant neon as the landmark exhibition Postmodernism: Style and Subversion 1970-1990 opens this weekend at the Victoria & Albert Museum in London. The first major survey of art, design and architecture of the 1970s and 1980s, the exhibition shows how Postmodernism developed from a provocative architectural movement to rapidly influence all areas of popular culture including art, film, music, graphics and fashion.

Pentagram’s Paula Scher and Daniel Weil are represented in the exhibition with seminal works from early in their careers. Scher has three posters in the show: the Best of Jazz poster for CBS Records, her influential homage to Russian Constructivist typography (the poster is being reprinted in a limited edition for the exhibition); the 1981 Trust Elvis poster created for Elvis Costello at Columbia Records, later described in Bret Easton Ellis’ era-defining novel Less Than Zero; and the iconic 1984 poster for a Swatch USA campaign inspired by the Swiss poster designs of Herbert Matter.

Daniel Weil is represented by his important Muralla China Radio from 2×4 Tango, a series of four radios designed in unusual shapes and materials. The radio is in the V&A’s permanent collection.


Archtober Is Coming


This fall the Center for Architecture and the American Institute of Architects New York Chapter (AIANY) will host the inaugural year of Archtober, the first-ever month-long festival of architecture and design in New York City. Pentagram’s Luke Hayman and team have designed the identity and graphics for the festival, launching October 1.

Archtober will present over 100 lectures, conferences, films, tours, programs, exhibitions and other special events that focus on the importance of architecture and design in urban life. To celebrate New York’s contemporary architecture, the festival will feature a “Building of the Day,” each of which is a recent recipient of the AIA New York Chapter Design Award and will be open for a special tour.

Archtober is organized by the AIA New York Chapter (AIANY), the Center for Architecture, openhousenewyork (OHNY) and the Architecture and Design Film Festival. The festival grew out of New York’s Architecture Week, first introduced in 2003 when the AIANY opened the Center for Architecture and OHNY began hosting tours of buildings around the city. Since then, Architecture Week has taken place in the second week of October; in 2010 the Architecture & Design Film Festival hosted its first New York event the following week. Additionally, the Cooper-Hewitt National Design Museum’s National Design Week falls in October. The popularity of these events, in addition to the enthusiastic participation of over 30 other architecture and design organizations, has enabled Architecture Week to grow into Archtober.

We’ll have more to share about the festival in the coming weeks. In the meantime, download your own copy of the Archtober guide here.