New NYC Parks Signage Makes a Splash at City Pools

New Yorkers are cooling off today as the city’s public pools officially open for the summer season. Our new signage for NYC Parks makes its first splash at nine pools, including Mullaly Pool in the Bronx, where the city celebrated the official opening of the season this morning, and at the Floating Pool Lady, the pool-on-a-barge at Barretto Point Park in the Bronx. The program will be installed at additional locations as park upgrades are made.

Designed by Paula Scher, the signage replaces the existing disparate signs and posted information (as seen in the image at the end of this post) into a cohesive modular system. The signs also feature our new identity for the NYC Parks system, with a modernized version of the Parks leaf.

Dive in! But only in designated areas, of course.

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New Work: NYC Parks

For New Yorkers, and visitors to the city, the green leaf of the New York City Department of Parks and Recreation is a welcome symbol of relaxation and enjoyment. The Parks Department manages and maintains one of the world’s largest urban park systems, 29,000 acres of land that include more than 5,000 individual properties—from iconic New York landmarks like Central Park, Coney Island Beach, Prospect Park and Flushing Meadows Corona Park, to neighborhood playgrounds, pools, community gardens, historic houses, monuments, athletic fields and stadiums—that serve millions of New Yorkers. In peak season, the Parks Department has 10,000 employees across the five boroughs.

Pentagram’s Paula Scher has collaborated with the Parks Department on the design of a new identity that creates a unified, accessible and modern image for the agency. The program includes the design of a cohesive program of signage, wayfinding and environmental graphics for the more than 1,700 parks, playgrounds and recreation facilities in the Parks system. The project allows Scher to make a lasting contribution to the city that has inspired so much of her work.

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