How Many Designers Does It Take to Choose a Typeface?


Angus Hyland, Domenic Lippa and Paula Scher have contributed to Fifty Designers’ Current Favourite Typefaces, a project created by Create/Reject to help raise money for the UNICEF Myanmar Cyclone Children’s Appeal in the wake of Cyclone Nargis that hit Myanmar (Burma) on 2nd May 2008.

The book is available online for £3 GBP and 100% of the cover price goes to UNICEF. Londoners can also pick the book up from Artwords on Rivington Street and Koenig Books in Charing Cross Road.

New Work: The Public Theater


Fourteen summers ago Paula Scher designed a poster for the New York Shakespeare Festival that introduced a new identity for the Public Theater, a program that would eventually influence much of the graphic design created for theatrical promotion and for cultural institutions in general. Now, with the campaign for the 2008 Shakespeare in the Park productions (Hamlet and Hair), Scher introduces a refreshed identity for the institution.

New Work: ‘My Wall Street Journal’


Wall Street had a new tabloid this week as My Wall Street Journal appeared—and quickly disappeared—from newsstands all over the country. Paula Scher consulted on the design of the new satire from Tony Hendra, the former editor of National Lampoon. Timed to tax day and the new recession, the single-issue parody of the News Corp-owned Journal has incurred the wrath of Rupert Murdoch (or at least his lookalike) and comes complete with a WSJ-style stippled illustration of a topless Ann Coulter (NSFW). Get your copy here.

Paula Scher at Serious Play

Paula Scher will be a featured speaker at Serious Play, this year’s Art Center Design Conference. Taking place in Pasadena, California, 7-9 May, the conference will explore the role of play in business, the arts, science, storytelling and technology. Other presenters include Elizabeth Diller, John Maeda, Bruce McCall and David Macaulay, and Paula will also lead a studio session with Sean Adams. Registration info here.

Michael Bierut, Michael Gericke and Paula Scher at the Museum of the City of New York

As part of its Spotlight on Design series, the Museum of the City of New York will host a discussion with Michael Bierut, Michael Gericke and Paula Scher about what it takes to design for institutions and corporations in one of the most visually competitive cities in the world. Museum curator Donald Albrecht moderates. Wednesday, 16 April from 6:30 pm at the Museum of the City of New York, 1220 Fifth Avenue at 103rd Street. Tickets and information here.

Design Museum’s ‘Feedback’ Lecture Now Available on Podcast

Harry Pearce, John Rushworth and Paula Scher’s “Feedback” lecture held at the London Design Museum last year is now available as a podcast from the museum’s website.

The talk was organized as an accompaniment to the Design Museum’s retrospective “Alan Fletcher 50 Years of Graphic Work (and Play)” and was hosted by the exhibition’s curator Emily King. In the hour-long discussion, Pearce, Rushworth and Scher frequently refer to the ways in which Fletcher influenced their work and careers.

Click here to download the podcast.

Paula Scher at UDesign

Paula Scher will speak at UDesign, a graphic design conference to be held at Princeton University on 1 March. The student group Princeton University Student Design Agency has organized the conference on the premise that although the university lacks a graphic design major, exposure to the field is no less important.

Pentagram Honored for Leadership in Pro Bono Service


Pentagram’s New York office was honored last night by the President’s Council on Service and Civic Participation for its work for nonprofit organizations. Paula Scher and Jim Biber were on hand to accept the honor during a ceremony held at the Harvard Club. Pentagram received the first annual “DNA” award for “its exceptional incorporation of pro bono service into its business culture.” Recent Pentagram pro bono projects include work for the Robin Hood Foundation, the Madison Square Park Conservancy, the Public Theater and the One Laptop Per Child initiative.

The award ceremony is part of a two-day Pro Bono Summit that has brought together 150 top corporate, government and nonprofit leaders to launch a multi-year campaign to dramatically increase the amount of skilled volunteering and pro bono service employees give to nonprofits and their communities. The leaders are discussing strategies for making the idea of “pro bono” as common in marketing, finance, technology, HR, logistics and other professions as it is in the legal field.

Speaking about the business advantages of doing pro bono work Scher stated: “A lot of the work we’ve done is outside, public, it’s very visible, and so clients will call us because they’ve seen the design. I can’t tell you how many jobs I’ve gotten through [pro bono work with] the Public Theater. We’re connected to virtually every cultural institution in the city. We are rewarded in recommendations; we’re included in groups where we find out information about things—it’s all very good business.”

Pro bono work has been part of the culture at Pentagram for decades as the partners and their teams donate their talents and time to enhance the design programs of cultural institutions and nonprofit organizations all over the city. “Pentagram Design is setting a powerful example of corporate citizenship that we hope other companies will follow,” said Jean Case, Chair of the Council. “Embracing a pro bono approach is good for employees, the community and the bottom line. America’s businesses have an extraordinary pool of skilled talent, and engaging corporate volunteers on a large scale could make a profound difference in the well-being of our communities and our country.”

The Council’s Pro Bono Award is given annually to six companies who are considered to be setting the standards of excellence in offering pro bono corporate skills to solve social challenges. This year’s other awardees are the Advertising Council; General Electric; Harvard Business School Community Partners; McKinsey & Company; and the Monitor Group.

Mad. Sq. P.


New York’s first public pay toilet opened today in Madison Square Park. The exterior sports a poster designed by Paula Scher, featuring the identity she developed for the park. The toilet is self-cleaning and costs a quarter to use, and is conveniently located just across the park from Pentagram’s office.

Update: Brand Flakes for Breakfast finds its new favorite place to P.

New Work: New York City Ballet


Paula Scher has designed a new identity and promotional campaign for the New York City Ballet, one of the largest and most prominent dance companies in the world. The campaign, developed with Pentagram’s Lisa Kitschenberg and Luis Bravo of the NYCB, launches this week with the opening of the company’s winter season.