New Work: Packaging for Sk:n


Harry Pearce and his team have worked with Sk:n, the experts in skin health and beauty, to develop the packaging for their new range. The central approach behind the packaging style is the establishment of the efficacy of this range of beauty products.

New Work: ‘Crazy from the Heat’


Pentagram Austin Partner DJ Stout met photographer James H. Evans in 1988, about the time that Stout began working as the art director of Texas Monthly magazine. Evans, who had just moved to the Big Bend, became Stout’s go-to photographer in that remote West Texas region and shot many assignments for him over his 13 year career at the renowned regional publication. In 2003 Stout and Associate Partner Julie Savasky designed Evans’s first monograph, Big Bend Pictures, and now they have designed his newest book, Crazy from the Heat. The new volume, with its quirky title penned by Stout, is published by the University of Texas Press and began hitting bookstores this month.

“What was challenging from a design perspective about this book compared to the first one was the wide variety of imagery,” says Stout. “The pictures in Big Bend Pictures were all shot in the same format with the same toning. This book is definitely more frenetic. Kind of like the artist himself.”

New Work: Discover the Joy of Fix

The Joy of Fix from Do the Green Thing on Vimeo.

The Joy of Fix is the latest video from Do The Green Thing, the environmental inspiration feed that Naresh Ramchandani co-founded and creatively directs. Beautifully animated by Claire Lever and Steven Boot, with photography by Martin Kelly and concept by Olivia Knight, it shows there is an incredibly pleasurable and sustainable alternative to throwing away things that are broken.

Maudie’s Tex-Mex Gets Sauced


Tex-Mex is the official cuisine of the Lone Star State, but the word “cuisine” is a bit too fancy for the down-home, no nonsense Texas version of Mexican food. Many of the ingredients found in Tex-Mex are the same as those used in Mexican cuisine, but other ingredients not typically found in Mexico are often added. Tex-Mex is characterized by its heavy use of melted cheese, meat (usually ground beef or chicken), pinto beans, spices and tortillas. Texas-style chili con carne, chili con queso, chili gravy and fajitas are all Tex-Mex inventions. You won’t find Tex-Mex in Mexico, and you won’t find better Tex-Mex than at Maudie’s restaurants in Austin, Texas.

Austin partner DJ Stout has been a long time Maudie’s regular. He started going to the original Maudie’s restaurant 25 years ago and has made it his personal mission to eat there at least once a week. What started as a little hole-in-the-wall café in a strip shopping center has now grown to six locations and has become an Austin tradition. Pentagram Austin was tapped to rebrand the newest restaurant called Maudie’s Hill Country, located on the outskirts of the city in an area called Bee Cave. Stout and his lead designer Barrett Fry developed a colorful, fun new identity for the local Tex-Mex icon based on the Texas Mexico border.

“I was inspired by two things,” Stout says. “The typography and imagery found on old street posters and the vernacular of badly designed cantina menus found in the border towns.”

2wice Launches New iPad App and Website


2wice, the visual and performing arts journal, has always provided an alternative performance space for dance, one that had the advantage of being a permanent record of this most ephemeral art form. Now 2wice has published its first iPad app, “Merce Cunningham Event,” a tribute to the legendary choreographer (1919-2009) that combines live-action video, interviews and historic dance photography originally developed in collaboration with Cunningham. The app is available for free downloads through iTunes, building upon Cunningham’s lifelong interest in using technology to present dance in new ways.

Download the free iPad app from iTunes

New Work: Change for Kids


Dedicated to empowering students, the educational charity Change for Kids is itself undergoing a transformation in a smart new identity designed by Pentagram’s Luke Hayman and team.

Change for Kids partners with New York City schools to help give underserved students the resources they need to succeed. The non-profit organization was inspired by the struggle of kindergarten teachers at P.S. 243 in Bedford-Stuyvesant, Brooklyn, who in the schools’ 1993-1994 budget were given only $12.43 per student to cover the cost of school supplies—books, pencils, paper, art materials and visual aids—for the entire school year. Realizing that even a small amount of money had the potential to make a big difference, the founders of Change for Kids established a trust to provide supplies for the students and began supporting the school in 1997. Change for Kids now sponsors 2,500 students in four New York City public schools: P.S. 243 in Brooklyn, P.S. 73 in the Bronx, P.S. 154 in Harlem, and P.S. 160 in Queens. The organization commits to the schools for the long-term and has expanded its mission to include programs in literacy, arts, music, fitness and nutrition.

New Work: Daishin Securities


Angus Hyland and his team were asked to create the brand strategy, symbol and core identity for Daishin Securities Co., Ltd., who provide financial investment services in Korea and internationally.

New NYC Parks Signage Makes a Splash at City Pools


New Yorkers are cooling off today as the city’s public pools officially open for the summer season. Our new signage for NYC Parks makes its first splash at nine pools, including Mullaly Pool in the Bronx, where the city celebrated the official opening of the season this morning, and at the Floating Pool Lady, the pool-on-a-barge at Barretto Point Park in the Bronx. The program will be installed at additional locations as park upgrades are made.

Designed by Paula Scher, the signage replaces the existing disparate signs and posted information (as seen in the image at the end of this post) into a cohesive modular system. The signs also feature our new identity for the NYC Parks system, with a modernized version of the Parks leaf.

Dive in! But only in designated areas, of course.

New Work: London Design Festival 2011


For the fifth year running Domenic Lippa and his team have worked to create the visual identity for the London Design Festival which runs from 17 to 25 September and is billed to be the largest and most significant yet.

New Work: Mein Baum für Berlin


With its tree-lined streets, Berlin is a city of green, but its stock of approximately 425,000 trees—gradually replenished after decimation during World War II—is getting older. Many trees are removed every year because of age and sickness, and the city does not have enough money to replace them all. Hence 200,000 or so trees are missing already.

Justus Oehler and his team in Pentagram’s Berlin office have designed the identity of a new initiative of the City of Berlin called “Mein Baum für Berlin” (My Tree for Berlin). The campaign encourages citizens to sponsor the planting of new trees. The logo is a bold sans-serif letter B (for Berlin and Baum) turned on its side to become an abstract tree. The logo is friendly and accessible, to make the idea appealing to the city’s residents. The designers have also created an announcement to promote the initiative, as well as a plaque and poster.