Train Track, the latest video from Do the Green Thing.
‘Train Track’ is the latest piece of sustainable inspiration from Do The Green Thing, the environmental non-profit initiative co-founded by Pentagram’s Naresh Ramchandani. Created to inspire people to take the train instead of driving or flying, ‘Train Track’ features a toy train which runs along a suspended ribbon of cassette tape, so playing a beautiful song about the pleasures of train travel.
‘Train Track’ was created by Naresh Ramchandani, Michael Olivia Knight and Michael Wright, features a song written and performed by Orlando Seale and was directed by Michael Wright.
Pentagram has created a series of short animated films for AkzoNobel that highlight various products and initiatives of the company.
As part of the online version of AkzoNobel’s Annual Report 2011, Pentagram have created four short animated films to illustrate a cross-section of AkzoNobel’s initiatives and innovations with paints, chemicals and specialty coatings across the year.
Produced by Naresh Ramchandani and Angus Hyland and directed by Simone Nunziato, each film starts by posing an important question then uses narration and playful animation to show how AkzoNobel has begun to answer it.
One film asks ‘How do we satisfy our love for salt and our need for health?’ The film goes on to explain the health problems intrinsic with our salt-loving culture, and then introduces a genuine salt replacement with less than 50% of the sodium content of salt.
Last week we posted about the Selfridges windows that Pentagram’s Daniel Weil designed for Aldo Rise, Aldo’s bold collaboration with daring new talent in the fashion industry. The windows promoted the heart of the experience, the pop-up installation in the Shoe Galleries on Selfridges’ second floor.
Daniel devised the installation around the experience of sitting down and trying the shoes. Each counter unit of the installation is supported by a single wood turning, inspired by a female shoe.
Fashion shoe brand Aldo asked Pentagram’s Daniel Weil to create both the main entrance windows and a pop-up store for the Selfridges launch of the Aldo Rise initiative, a bold collaboration with daring new talent in the fashion industry.
Collaborating with partner Naresh Ramchandani, Weil has created a display concept that runs through both the windows and pop-up store.
Quick Link: Luke Hayman’s 5 Rules of Magazine Design (Video)
In Just My Type: A Book About Fonts, author Simon Garfield takes readers on a tour through all things typographic. The book, which received a rave this week from The New York Times, traces the development of typography through historic figures like Johannes Gutenberg, John Baskerville, Eric Gill and Jan Tschichold, while considering topics like legibility versus readability, the importance of typeface choice in political campaigns, the advent of digital type and corresponding explosion of new fonts, and what your favorite font says about you. (In the book, Garfield takes Pentagram’s own “What Type Are You?” test. He is Archer Hairline.)
Pentagram’s Naresh Ramchandani and Michael Bierut collaborated on the book’s trailer, a montage that sends the “Just My Type” title pulsing through 999 different fonts (more or less) in a minute. The trip starts and ends in Archer, the font used on the book’s US cover (designed by Roberto de Vicq de Clumptich), passing through much-loved fonts like Bodoni, Helvetica and Gotham, as well as ne’er-do-wells like Comic Sans, Papyrus and Arial. How many fonts can you spot?
Just My Type is out September 1 from Gotham Books. The book was originally published to acclaim in the UK last fall.
Project Team: Naresh Ramchandani, partner-in-charge and creative director; Michael Bierut, partner and designer; Katie Barcelona and Niko Skourtis, font compilers. Animation by Steven Qua.