Andrea Trabucco-Campos
New York

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Andrea Trabucco-Campos is a graphic and type designer whose practice utilizes typography and behavior to build transformative visual identities. An active voice in emerging technologies like AI, his work investigates their role in the design process and culture. His output spans the digital to the material, encompassing brand identities and systems, websites and apps, print and editorial, motion and interaction, signage and environmental, and custom typefaces. 

Andrea has led teams in transforming and launching some of the world’s most renowned brands. He has partnered with a range of organizations including Rhode Island School of Design (RISD), Apple, Mastercard, The New York Times, United Nations, Noma, Space10 (IKEA’s Creative Lab), and MasterClass, among others. 

Andrea was born in Colombia, grew up in Italy and now resides in New York. He leverages the experience of his own cultural journey to uncover the essence of others' identities. His pursuit of contextual tensions and fluency in design history allows him to create work that crosses boundaries, strategically putting brands in conversation with culture.

Andrea was previously a creative director at Gretel and DesignStudio, and is returning to Pentagram after prior stints as a designer and associate partner in the New York office from 2015-2019. Alongside these roles, he has maintained an independent practice for over a decade, designing identities for theaters and film festivals, award-winning books and websites, and custom typefaces for publications.

In 2022, Andrea’s active curiosity led him to co-found and run Vernacular, a small independent publisher with a focus on the intersection of form, typography and visual culture that stretch beyond the commonly agreed registers of “good design.” His first book, Artificial Typography, has garnered international attention and recognition for pushing the evolving conversation of AI and design.

Andrea holds a BA in Philosophy from New York University and received his Masters in Design at the Scuola Politecnica di Design in Milan. He has taught courses in typography and graphic design at the School of Visual Arts (SVA) since 2017, and he regularly lectures at a number of other institutions, including Parsons School of Design and the Cooper Union in New York and the Scuola Politecnica di Design in Milan.

His work has been honored in Fast Company’s Innovation by Design Awards, the D&AD Awards, the Art Directors Club Awards, the Type Directors Club Annual, the Society of Typographic Arts 100, the New York Design Awards, and Brand New’s Best Identities, among others. In 2018 he was nominated for a Grammy for his and Luke Hayman’s work with The National.