Giorgia Lupi is an award-winning information designer whose work synthesizes data and storytelling in innovative ways to create unique and singular brand expressions.
In her practice, she designs engaging data-driven visual narratives across print, digital and environmental media that create new insight and appreciation of people, ideas, and organizations. Her vibrant and inspiring design work empowers leading global organizations to achieve their mission through data-driven storytelling and reflects her belief that data has the capacity to make us all more human—advancing our intelligence, engagement, and delight.
One of the most lauded designers of her generation and a prominent voice in the field of data design, Lupi was the 2022 recipient of the National Design Award from the Cooper Hewitt, Smithsonian Design Museum, and the first data visualization practitioner ever to be named in its communication design category. In 2022 she also received an honorary doctorate from the Maryland Institute College of Art.
Across her career, Lupi has built rich, visually driven experiences around data for international clients such as Google, Verizon, IBM, Deloitte and Starbucks. Recent cultural clients include MoMA, TED, Triennale Milano Design Museum and Getty Museum. She has designed custom data visualizations for national and international publications like The New York Times, Wired, Popular Science, Bulletin of the Atomic Scientists and Italy’s Corriere della Sera. A proponent of using data to help bring awareness to some of the world’s most pressing problems, non-profit clients and causes include the Bill & Melinda Gates Foundation, Knight Foundation, World Health Organization and United Nations.
Lupi was born in Italy and received her Master’s degree in architecture from Università di Ferrara and her PhD from Politecnico di Milano, where she focused on information mapping. In 2011, she co-founded Accurat, an acclaimed data-driven research, design and innovation firm with offices in Milan and New York. She joined Pentagram as a partner in 2019.
Her work is part of the permanent collection of the Museum of Modern Art and she has been commissioned for original art installations also by MoMA, Museum of the City of New York, New York Botanical Garden and TED. A former MIT Media Lab Director’s Fellow, she is a member of the World Economic Forum's Global Future Council on New Metrics and a Fellow of the RSA.
Her TED Talk on her humanistic approach to data has over one million views. She has published two books, Dear Data (Princeton Architectural Press, 2016), exploring the details of daily life through hand-drawn visual data; and Observe, Collect, Draw! A Visual Journal (Princeton Architectural Press, 2018), a guided journal for collecting visual data. Lupi has been featured in international media including The New York Times, The New Yorker, The Guardian, The Washington Post, NPR, BBC, T Magazine, Vogue and Vanity Fair.