Jody Hudson-Powell

Jody Hudson-Powell joined Pentagram as a partner in October 2015. Hudson-Powell studied graphic design at Central Saint Martins. After completing his BA, he went on to complete an MSc Virtual Environment at the UCL Bartlett School of Architecture. He began his career at Nokia, focusing on motion and generative visual identity development.

In 2005, he founded Hudson-Powell with his brother Luke Powell. As Hudson-Powell, their work encompassed brand identities, motion graphics, interactive design, creative technology, immersive experiences and art pieces. Alongside this, Hudson-Powell served as a Design Director at Wolff Olins from 2010.

His clients include the London 2012 Olympics, Canteen, Nickelodeon, the BBC, the Barbican, Diesel and Kylie Minogue. As part of the Wolff Olins team he worked on the creation of the brand of EE, the UK’s largest mobile operator, as well as Skype, Beeline and Google.

Hudson-Powell’s work has been exhibited at the MoMa, Colette in Paris, and ‘Dazed Live’ - a festival by Dazed and Confused. He has created immersive experiences for the BBC and ‘And Festival’.