Natasha Jen was born in Taipei, Taiwan and studied graphic design at the School of Visual Arts in New York City, where she received her BFA with Honors in 2002. She has worked at Base Design as a senior designer on fashion and brand identity projects, at 2×4, Inc. as an art director leading large-scale branding, exhibition, environmental and editorial projects, and at Stone Yamashita Partners as creative director. In July 2010, she established her own studio, Njenworks. She joined Pentagram’s New York office as partner in April 2012.Natasha’s practice has been notable for crossing media genres, drawing on references from a diverse range of cultural, historical, aesthetic, and technological sources. Her work encompasses brand identities, environmental design, multi-scale exhibitions, signage systems, print, motion and interactive graphics, created in collaborations with universities and professional organizations, museums and galleries, and retail and fashion brands.Her clients have included Nike, Harvard Art Museums, Guggenheim Museum/Foundation, OMA, REX, Wexner Center for the Arts, Kate Spade, Target, Puma, Kiki de Montparnasse, SoHo/Tribeca Grand Hotels, AIGA, MIT Architecture, Vitra, NYU Kids at Langone, the Slought Foundation, Tess Giberson, AIA New Practices Committee, Chanel, Nuit Blanche New York, and Prism.She has earned a variety of awards and appeared in a number of publications, including Print Magazine, Creative Review, Metropolis, Dwell, Flaunt, Design Bureau, China Art and Design, Soda Magazine and Rosebud. She was one of the winners of Art Directors Club Young Guns 4 and served as a judge for the competition in 2007 and 2011. She has been a guest critic at the Yale University School of Art.
Bright Side Talks to Natasha Jen About Her Success Story
Press — Nov 16, 2017
Natasha Jen Talks to HOW on All Things Branding.
Press — Nov 11, 2017
Natasha Jen's Van Leeuwen Branding Featured on Azure
Press — May 17, 2017
Natasha Jen to Be Honored at Apex for Youth 25th Anniversary Gala
Press — Apr 25, 2017
Natasha Jen's Van Leeuwen Ice Cream Branding Featured on Fast Company
Press — Mar 30, 2017
Natasha Jen's Van Leeuwen Ice Cream Branding Featured on Quartz
Press — Mar 30, 2017
Design Thinking is Bullshit