Andrea Trabucco-Campos Joins Pentagram New York as Partner

Preview — Sep 06, 2023

The Colombian-Italian designer investigates the role of AI and other emerging technologies in graphic design and typography.

Pentagram is pleased to announce that graphic and type designer Andrea Trabucco-Campos has joined the firm as a partner in the New York office.

In his design practice, Andrea utilizes typography and behavior to build transformative visual identities. An active voice in emerging technologies like AI, his work investigates their role in the design process and culture. His output spans the digital to the material, encompassing brand identities and systems, websites and apps, print and editorial, motion and interaction, signage and environmental, and custom typefaces. 

Andrea has led teams in transforming and launching some of the world’s most renowned brands. He has partnered with a range of organizations including Rhode Island School of Design (RISD), Apple, Mastercard, The New York Times, United Nations, Noma, Space10 (IKEA’s Creative Lab), and MasterClass, among others. 

Andrea was born in Colombia, grew up in Italy and now resides in New York. He leverages the experience of his own cultural journey to uncover the essence of others' identities. His pursuit of contextual tensions and fluency in design history allows him to create work that crosses boundaries, strategically putting brands in conversation with culture.

“Joining Pentagram feels like a great responsibility—I am thrilled about the opportunity to contribute to the future of our field, producing work alongside many of my idols,” says Andrea.

Andrea was previously a creative director at Gretel and DesignStudio, and is returning to Pentagram after prior stints as a designer and associate partner in the New York office from 2015-2019. Alongside these roles, he has maintained an independent practice for over a decade, designing identities for theaters and film festivals, award-winning books and websites, and custom typefaces for publications.

“Andrea combines a global outlook with a craftsman’s attention to detail, and brings passion and inventiveness to his design work whether it’s for a major corporate client or a small personal project,” says Michael Bierut, partner in the New York office. “And although he’s no stranger to Pentagram, his new partners are looking to him to take us to new and surprising places.”

In 2022, Andrea’s active curiosity led him to co-found and run Vernacular, a small independent publisher with a focus on the intersection of form, typography and visual culture that stretch beyond the commonly agreed registers of “good design.” His first book, Artificial Typography, has garnered international attention and recognition for pushing the evolving conversation of AI and design.

Andrea holds a BA in Philosophy from New York University and received his Masters in Design at the Scuola Politecnica di Design in Milan. He has taught courses in typography and graphic design at the School of Visual Arts (SVA) since 2017, and he regularly lectures at a number of other institutions, including Parsons School of Design and the Cooper Union in New York and the Scuola Politecnica di Design in Milan.

His work has been honored in Fast Company’s Innovation by Design Awards, the D&AD Awards, the Art Directors Club Awards, the Type Directors Club Annual, the Society of Typographic Arts 100, the New York Design Awards, and Brand New’s Best Identities, among others. In 2018 he was nominated for a Grammy for his and Luke Hayman’s work with The National.

Pentagram is welcoming two new partners this fall: In addition to Andrea joining in New York, the London office has named Samar Maakaroun as a partner. With these new appointments, the firm now has 24 partners in four offices globally.

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