Pentagram

Angus Hyland is named Creative Director of the Year

Preview — Apr 23, 2024

Angus received the award at this year’s Transform Awards Europe.

At a ceremony held in London, Angus and team were awarded a total of 9 awards, including ‘Best overall visual identity’ for publisher Quarto, and silver and gold awards for TFL‘s Places for London, and for Chatsworth House and the Devonshire Group.

As a creative director he has forged many longstanding relationships with publishing clients including Laurence King Publishing, Quarto, and the new Thames & Hudson imprint Skittledog. He has also worked as creative director on projects for leading artist materials supplies Cass Art for many years, designing its hugely popular range of branded artists’ products, and in 2023, creating a new exhibition and series of sustainable artists’ tote bags based around his idea of ‘Bags of Art & Design’.  

“When you’re proud of what you‘ve created and if your client is happy and, then as a designer, that’s sufficient,” Angus explains. “That said, receiving recognition from your peers is not a necessity, but there’s no getting away from the fact that–like a beautifully tailored Savile Row suit—it feels great, and it makes you look good.”

Transform Europe Awards Winners

Creative Director of the Year
Winner – Angus Hyland – Pentagram

Best overall visual identity
Winner – Quarto and Pentagram

Best visual identity from the technology, media and telecommunications sector
Gold – Quarto and Pentagram

Best brand development project to reflect a change of mission, values or positioning (consumer)
Silver – Quarto and Pentagram

Best visual identity from the public sector
Gold – Transport for London: Places for London and Pentagram

Best visual identity from the property, construction and facilities management sector
Gold – Transport for London: Places for London and Pentagram

Best place or nation brand
Silver – The Devonshire Group and Chatsworth with Pentagram

Best brand architecture solution
Silver – The Devonshire Group and Chatsworth with Pentagram

Best brand evolution (consumer)
Bronze – The Devonshire Group and Chatsworth with Pentagram

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