“My time at Pentagram has been an extraordinary preparation for this next phase of my practice,” said Apicella. “In my new consultancy I’ll be able to take on an even wider range of design projects, large and small.”
Apicella’s clients have included The British Museum, Virgin Atlantic, Philips, Citibank, M&T Bank, Harley Davidson, and AMC Television. His numerous Architecture and Design awards include Exhibitor Magazine’s 'Best of 30 Years’ for his launch environment in Denver for audio company Sonance.
“No matter what the challenge, Lorenzo has always been able to devise a brilliant solution,” said partner Paula Scher. “I know that we’ll be collaborating with him for years to come.”
Apicella Studio will be located at 2 Embarcadero Center, Suite 8114, San Francisco, California 94111. He can be reached at 1 415 373 6623 or email@example.com. His new website is www.apicellastudio.com. Download Apicella projects PDF here.