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Pentagram

Choice Works

Preview — May 11, 2015

Identity and event graphics for an art auction beneffiting Planned Parenthood.

Pentagram's Paula Scher and her team have designed the identity and event graphics for Choice Works, a party and art auction to benefit Planned Parenthood Federation of America and Planned Parenthood of New York City. Support from the event will help provide affordable or free reproductive health care to New Yorkers and fight to protect women's rights in every state across the U.S.

The auction features artworks donated by leading artists including Cindy Sherman, Laurie Simmons, Marilyn Minter, Jeff Koons, Matthew Barney, Roni Horn, Nan Goldin, Kara Walker, Alex Katz, Richard Serra, Richard Prince, Ryan McGinley, Louise Lawler, Sarah Sze, Dana Schutz, Lisa Yuskavage, and many others. The event will be held at Sotheby's in New York this Friday, May 15.

Scher designed bespoke typography for the event graphics, creating a modified version of the font Foundry Gridnik that builds its letterforms from a network of lines and bars. The identity appears in an animation on the Choice Works website, and the custom type is also used on printed invitations. Secondary typography is set in the standard Foundry Gridnik.

Tickets and further information available here.

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