On 1st October Pentagram London welcomed Luke Powell and Jody Hudson-Powell as partners. To celebrate, we invited clients, collaborators and friends to meet Luke and Jody over champagne, canapés and swing music. Luke and Jody join Pentagram from Hudson-Powell, a studio that they founded in 2005. Over the past decade they have developed a varied portfolio encompassing graphic design, identity creation, creative technology and immersive experiences. Alongside his work at Hudson-Powell, Jody also held the position of Design Director at international branding agency Wolff Olins.
Luke and Jody have worked with a wealth of clients ranging from corporations to restaurants to production companies to pop stars. Projects they have worked on include: the identity, signage system and bespoke typeface for CocaCola’s BEATBOX pavilion at the London 2012 Olympics, which attracted 200,000 visitors; the logo mark and visual identity for Canteen, an award-winning London based restaurant chain; the creation of the UK’s largest mobile operator – EE’s brand at Wolff Olins; a unique set of on-air idents for Nickelodeon that blended lo-fi live action and CGI to encourage ‘Kid Empowerment’; and on-stage visuals in collaboration with UVA for Kylie Minogue’s X tour.
They also created, Hungry Hungry Eat Heads, an augmented reality project commissioned by the BBC and exhibited at the MoMa; Grazing Jellies, an augmented installation commissioned by “AND FESTIVAL” which placed playful virtual creatures in a real forest; and an Cinema 4D-generated outdoor campaign for Diesel in cities around the world.
We are delighted to welcome Luke and Jody, who will be our twentieth and twenty-first partners. Their combined knowledge of graphic design, film and creative technology will bring new and exciting offerings both to Pentagram and our clients.