In 54 short pieces from the past decade, Bierut explores a diverse array of subjects. Essays range across design history, practice, and process; urban design and architecture; design hoaxes; pop culture; Hydrox cookies, Peggy Noonan, baseball, The Sopranos; an inside look at his experience creating the "H" logo for Hillary Clinton's 2016 presidential campaign; and a tribute to his mentor, Massimo Vignelli. The book follows Bierut’s 2007 collection, Seventy-nine Short Essays on Design.
Bierut recently celebrated the publication of Now You See It with friends, colleagues and clients at Standards Manual, the design bookshop co-founded by Pentagram alums Jesse Reed and Hamish Smyth in Greenpoint, Brooklyn.
Order Now You See It here.
Photographs by Federico Rodriguez Caldentey.