‘Now You See It’
Michael Bierut’s new book of essays is published by Princeton Architectural Press.
Pentagram’s Michael Bierut collects his recent writing in the new collection Now You See It and Other Essays on Design, published by Princeton Architectural Press.
In 54 short pieces from the past decade, Bierut explores a diverse array of subjects. Essays range across design history, practice, and process; urban design and architecture; design hoaxes; pop culture; Hydrox cookies, Peggy Noonan, baseball, The Sopranos; an inside look at his experience creating the "H" logo for Hillary Clinton's 2016 presidential campaign; and a tribute to his mentor, Massimo Vignelli. The book follows Bierut’s 2007 collection, Seventy-nine Short Essays on Design.
Bierut recently celebrated the publication of Now You See It with friends, colleagues and clients at Standards Manual, the design bookshop co-founded by Pentagram alums Jesse Reed and Hamish Smyth in Greenpoint, Brooklyn.
Order Now You See It here.
Photographs by Federico Rodriguez Caldentey.