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Pentagram

‘Now You See It’

Publications — Nov 07, 2017

Michael Bierut’s new book of essays is published by Princeton Architectural Press.


Pentagram’s Michael Bierut collects his recent writing in the new collection Now You See It and Other Essays on Design, published by Princeton Architectural Press.

In 54 short pieces from the past decade, Bierut explores a diverse array of subjects. Essays range across design history, practice, and process; urban design and architecture; design hoaxes; pop culture; Hydrox cookies, Peggy Noonan, baseball, The Sopranos; an inside look at his experience creating the "H" logo for Hillary Clinton's 2016 presidential campaign; and a tribute to his mentor, Massimo Vignelli. The book follows Bierut’s 2007 collection, Seventy-nine Short Essays on Design.

Bierut recently celebrated the publication of Now You See It with friends, colleagues and clients at Standards Manual, the design bookshop co-founded by Pentagram alums Jesse Reed and Hamish Smyth in Greenpoint, Brooklyn.

Order Now You See It here.

Michael Bierut at the design bookshop Standards Manual in Greenpoint, Brooklyn. Zoom Enlarge

Michael Bierut at the design bookshop Standards Manual in Greenpoint, Brooklyn.

Tess McCann, Jesse Reed, Michael Bierut, Hamish Smyth and Jessica Adams. Zoom Enlarge

Tess McCann, Jesse Reed, Michael Bierut, Hamish Smyth and Jessica Adams.

A display of books at the store. Zoom Enlarge

A display of books at the store.

Laura Miller, Michael Bierut, Jennifer Lippert, Jesse Reed and Hamish Smyth. Zoom Enlarge

Laura Miller, Michael Bierut, Jennifer Lippert, Jesse Reed and Hamish Smyth.

Tobias Frere-Jones, Luke Hayman, Emily Oberman and Paula Scher. Zoom Enlarge

Tobias Frere-Jones, Luke Hayman, Emily Oberman and Paula Scher.

Michael Bierut and Randall Rothenberg. Zoom Enlarge

Michael Bierut and Randall Rothenberg.

Blake Eskin and Gary Hustwit. Zoom Enlarge

Blake Eskin and Gary Hustwit.

Laura Shore, Katie Barcelona and Gus Pérez. Zoom Enlarge

Laura Shore, Katie Barcelona and Gus Pérez.

Alexandra Lange, Katie Meaney, Andrea Monfried and Michael Bierut. Zoom Enlarge

Alexandra Lange, Katie Meaney, Andrea Monfried and Michael Bierut.

The party in the backyard at Standards Manual. Catering by Anne Ferril and A Delicate Balance. Zoom Enlarge

The party in the backyard at Standards Manual. Catering by Anne Ferril and A Delicate Balance.

Dorothy Kresz and Michael Bierut. Zoom Enlarge

Dorothy Kresz and Michael Bierut.

Jose Fresneda, Justin Colt and Simone Cotton. Zoom Enlarge

Jose Fresneda, Justin Colt and Simone Cotton.

Xarissa Holdaway and Nitsuh Abebe. Zoom Enlarge

Xarissa Holdaway and Nitsuh Abebe.

Gary Hustwit and Kelsey Keith. Zoom Enlarge

Gary Hustwit and Kelsey Keith.

Andrea Jarrell, Susan Sack and Michael Bierut. Zoom Enlarge

Andrea Jarrell, Susan Sack and Michael Bierut.

Ken Deegan, Hamish Smyth and Michael Gericke. Zoom Enlarge

Ken Deegan, Hamish Smyth and Michael Gericke.

Luke Hayman, Martin Perrin and Peter Arkle. Zoom Enlarge

Luke Hayman, Martin Perrin and Peter Arkle.

Eddie Opara, Ken Deegan and Hamish Smyth. Zoom Enlarge

Eddie Opara, Ken Deegan and Hamish Smyth.

Julia Lindpaintner. Zoom Enlarge

Julia Lindpaintner.

A guest checks out the book. Zoom Enlarge

A guest checks out the book.

Pamela Talese, Kevin Hurley and Cheryl Hurley. Zoom Enlarge

Pamela Talese, Kevin Hurley and Cheryl Hurley.

Ed Cutting and Tin Nguyen. Zoom Enlarge

Ed Cutting and Tin Nguyen.

Yve Ludwig, Stefanie Kubanek, Michael Bierut, Andrea Jarrell, Katie Barcelona and Gus Pérez. Zoom Enlarge

Yve Ludwig, Stefanie Kubanek, Michael Bierut, Andrea Jarrell, Katie Barcelona and Gus Pérez.

Tobias Frere-Jones and Jesse Ragan. Zoom Enlarge

Tobias Frere-Jones and Jesse Ragan.

Andrew Kringas, Nick Dunstan, Martha Bierut, Alexandra Ronco and Dana Goin. Zoom Enlarge

Andrew Kringas, Nick Dunstan, Martha Bierut, Alexandra Ronco and Dana Goin.

Aron Fay and Vijay Mathews. Zoom Enlarge

Aron Fay and Vijay Mathews.

Susan May, Katie Rominger and Abby Matousek. Zoom Enlarge

Susan May, Katie Rominger and Abby Matousek.

Matthew Septimus, Darrel Frost and Tess McCann. Zoom Enlarge

Matthew Septimus, Darrel Frost and Tess McCann.

Yve Ludwig, Tom Mellins, Donald Albrecht and Alexandra Lange. Zoom Enlarge

Yve Ludwig, Tom Mellins, Donald Albrecht and Alexandra Lange.

Tess McCann, Robin Scheines, Naomi Abel and Katie Rominger. Zoom Enlarge

Tess McCann, Robin Scheines, Naomi Abel and Katie Rominger.

Michael Bierut, Rory Simms and Taylor Franklin. Zoom Enlarge

Michael Bierut, Rory Simms and Taylor Franklin.

Michael Bierut and Kemp Attwood. Zoom Enlarge

Michael Bierut and Kemp Attwood.

Michael Bierut and Perrin Drumm. Zoom Enlarge

Michael Bierut and Perrin Drumm.

Drew Connor, Michael Bierut and MaryAnne Gilmartin. Zoom Enlarge

Drew Connor, Michael Bierut and MaryAnne Gilmartin.

Rachel Abrams. Zoom Enlarge

Rachel Abrams.

Michael addresses the crowd and thanks them for coming. Zoom Enlarge

Michael addresses the crowd and thanks them for coming.

Standards Manual in Greenpoint, Brooklyn. Zoom Enlarge

Standards Manual in Greenpoint, Brooklyn.

Photographs by Federico Rodriguez Caldentey.

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