Pentagram’s Eddie Opara and team have collaborated on Reimagine Your City, a new collection from re―inc, the lifestyle brand co-founded by world champion US women's national soccer team members Tobin Heath, Christen Press and Megan Rapinoe and former member Meghan Klingenberg.
The collection is inspired by the athletes, artists and activists who reimagine their cities through small and large acts. Change begins locally, and the collection centers on four cities where the re―inc co-founders and community have lived and made their mark—New York, London, Los Angeles, and Portland. Not based in one of these places? Reimagine whenever, wherever with a fifth location, “Anywhere.”
The graphics build on the brand identity Eddie and team previously created for re―inc. The designers developed a different identity for each city and utilized typefaces, some custom, with a strong connection to the location.
Project team: Eddie Opara, Ruben Gijselhart, Issabella Hindley-Cupper, Jun Hong Park, Dana Reginiano.
Photography by Laurel Golio.