rɘ―inc Reimagine Your City Collection

Preview — Jul 28, 2022

Eddie Opara and team build on their brand identity for rɘ―inc with graphics for a new collection inspired by making change in our local communities.

Pentagram’s Eddie Opara and team have collaborated on Reimagine Your City, a new collection from re―inc, the lifestyle brand co-founded by world champion US women's national soccer team members Tobin Heath, Christen Press and Megan Rapinoe and former member Meghan Klingenberg.

The collection is inspired by the athletes, artists and activists who reimagine their cities through small and large acts. Change begins locally, and the collection centers on four cities where the re―inc co-founders and community have lived and made their mark—New York, London, Los Angeles, and Portland. Not based in one of these places? Reimagine whenever, wherever with a fifth location, “Anywhere.”

The graphics build on the brand identity Eddie and team previously created for re―inc. The designers developed a different identity for each city and utilized typefaces, some custom, with a strong connection to the location.

Reimagine Your City is available for pre-order thru Friday, July 29. A portion of all proceeds will be donated to Gender Justice LA to support local changemakers. See more from the collection here.

Project team: Eddie Opara, Ruben Gijselhart, Issabella Hindley-Cupper, Jun Hong Park, Dana Reginiano.

Photography by Laurel Golio.

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