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Pentagram

Sascha Lobe at London Build 2018

Events — Oct 19, 2018

Talk by Pentagram partner Sascha Lobe about his recently concluded work on the Amorepacific headquarters in Seoul. Five years in the making, Lobe will talk about the project, his approach, and working alongside David Chipperfield Architects.

In the field of spatial linguistics, 3-D communication is most often times seen in direct contrast to its not-so-distant 2-D relative. For Sascha Lobe, these dimensions are integrated: Wayfinding systems, signage, print, branding and identity projects all take on dual forms. His aim is to create a distinct, visual syntax that translates the idiosyncratic identity of each project.

For the Amorepacific building, Sascha developed an architectural branding concept which includes a signage system and a bespoke font for the headquarters’ offices, the Amorepacific Museum, the retail, the restaurants and the car parking facilities of the location. The coding of the building refers to the specific location in Seoul, between Namsam Mountain and the Han River.

Join Sascha at London's leading construction and design show, where he will be delivering a presentation on his Amorepacific work.

Orientation through Design
4pm, 24th October.

Sascha will also be taking part in the following panel discussion:

Building The World’s Tallest Skyscraper
12:10pm, 24th October 

Moderator: Elvin Box
Panellists: Sascha Lobe, Debbie Flevotomou & Shaun Tate

Focus: building the tallest skyscraper in London - as a hypothetical concept. Where in London could this go? Planning permission issues. Risks. Benefits. How would it look?

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