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Pentagram

Sascha Lobe joins Pentagram’s London office as partner

Preview — Jun 25, 2018

Specialising in spatial linguistics and 3D communication, Lobe joins Pentagram from L2M3 Communication Design. 

Credit: Kimberly Lloyd Zoom Enlarge

Credit: Kimberly Lloyd

During his time with L2M3, Lobe designed projects for some of the world’s most well-known companies and cultural institutions; including Mercedes Benz, Vitra, Adidas, Hugo Boss, Kunstsammlung Nordrhein-Westfalen, Kunstmuseum Stuttgart and Württembergischer Kunstverein. Lobe also created the celebrated identity for the Bauhaus-Archiv Museum, and has collaborated with star-architects, such as Daniel Libeskind. In June, Lobe finalised an architectural branding project with David Chipperfield Architects, for the Amorepacific Headquarters in Seoul, South Korea.

“Pentagram stands for timeless quality and a long-lasting design language,” says Lobe; “it is a perfect terrain for me to grow and communicate my ideas and visions." 

Lobe is currently working on multiple signage projects, including Bibliothèque nationale de Luxembourg and Kunsthaus Zürich, as well as a series of bespoke fonts for art concept store and magazine, Qompendium.

"In my work, there are no borderlands between graphic design and architecture,” says Lobe; “wayfinding systems, signage, print, branding and identity projects all take on dual forms. My aim is to create a distinct, visual syntax that translates the idiosyncratic identity of each project.”

In addition, Lobe was appointed to the Alliance Graphique Internationale (AGI) in 2009 and is a Professor of Typography at HfG Offenbach. Lobe has received more than 100 international awards in all areas of visual communication including the Type Directors Club New York, Red Dot Design Award and European Design Award.

“Sascha’s work pushes the boundaries of our discipline, constantly reinventing and exploring new forms of engagement through typography and graphic design language,” said Pentagram partner Marina Willer; “it is extremely exciting to have a partner that creates such innovative and beautiful work.”

With the addition of Lobe, Pentagram now has 22 Partners in four offices globally.

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