Pentagram

Sonance Honored by Exhibitor Magazine

Events — May 02, 2016

Lorenzo Apicella’s exhibit is named Best of 30 Years in the 30th Annual Exhibit Design Awards.

The Sonance exhibition environment designed by Pentagram's Lorenzo Apicella has been selected as one of five winners in the Best of 30 Years category in Exhibitor Magazine's 30th Annual Exhibit Design Awards. Established in 1986, the awards honor the world's best trade show exhibit designs and are juried by an esteemed panel of design leaders.

Originally designed in 2007 for the CEDIA Expo, the Sonance exhibit marked the launch of the company's new graphic identity, as well as a range of new architectural in-wall and in-ceiling speakers, both of which were also designed by Pentagram.

The large-scale exhibit is an architectural interpretation of the Sonance mark, squares of expanding size that suggest an increasing volume of sound. The cubes are arranged linearly and skewed on plan for maximum visual effect when viewed from each of the four corners of the exhibit and from neighboring booths. The environment is scaleable so it can be reconfigured to fit smaller venues. The project was previously honored in the 2007 Exhibitor Magazine Awards, where it took home that year’s Edge Award, Exhibitor’s highest recognition for design excellence across all categories.

Apicella’s CEDIA exhibition environment from their 2015 CEDIA Expo was also honored with a Bronze Award in the Island category of this year's Exhibit Design Awards.

The exhibit is an architectural interpretation of the Sonance mark. Zoom Enlarge

The exhibit is an architectural interpretation of the Sonance mark.

One of four rooms designed to showcase Sonance’s architectural audio products. Zoom Enlarge

One of four rooms designed to showcase Sonance’s architectural audio products.

Modern furniture accessorizes the exhibit and accentuates the contemporary look of the product line. Zoom Enlarge

Modern furniture accessorizes the exhibit and accentuates the contemporary look of the product line.

The exhibit is scaleable so that it can be reconfigured for smaller venues. Zoom Enlarge

The exhibit is scaleable so that it can be reconfigured for smaller venues.

One of four rooms designed to showcase Sonance’s architectural audio products. Zoom Enlarge

One of four rooms designed to showcase Sonance’s architectural audio products.

The CEDIA exhibition environment received a Bronze in this year’s Exhibit Design Awards. Zoom Enlarge

The CEDIA exhibition environment received a Bronze in this year’s Exhibit Design Awards.

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