‘The Price of Politics’
Publications — Sep 17, 2012The strong graphic cover is a departure from Woodward’s earlier covers, almost all of which followed in the tradition of All the President’s Men: photojournalistic imagery with traditional serif typography. The arrows entering from the top and bottom of the cover are meant to suggest the opposing forces that the Obama administration has had to negotiate throughout the crisis—the partisan politics of Capitol Hill, as well as the turbulent direction of the markets. Originally one of the cover’s arrows was blue and the other was red, but the designers couldn’t decide which one to put on top and which to put on the bottom, a color choice that could read as an endorsement of one party over the other. The title typography finds the middle way—the path Obama has skillfully tried to navigate during his first administration.