To Design A Bottle

Preview — Nov 13, 2013

Film explaining how Daniel Weil used history to redesign Mothercare's baby bottles in line with the needs of modern parents.

"To design a bottle, I needed to understand the development of parenting from the 1950s to 2010," Daniel Weil.

When Mothercare approached Weil for help with a new feeding range, he proposed an unusual solution. In a category dominated by engineering advances, Weil began the project with a study of parenting across the last four decades to find a human context. His research led to discovery, invention and ultimately a new baby bottle design.

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