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Pentagram

Yuri Suzuki Joins Pentagram's London Office as Partner

Preview — Nov 01, 2018

His work examines the relationship between sound and people through experiential design. 

Image credit: Mark Cocksedge Zoom Enlarge

Image credit: Mark Cocksedge

Yuri Suzuki is a installation, experience and sound designer who explores the realms of sound through exquisitely designed pieces.

“I am excited to join Pentagram for this new chapter of my practice,” says Suzuki; “having run a solo studio for so long, I am totally excited to have the opportunity to create alongside so many amazing partners.” 

‘Pyramidi’ with will.i.am (Image credit: Akio Fukushima) Zoom Enlarge

‘Pyramidi’ with will.i.am (Image credit: Akio Fukushima)

Having founded Yuri Suzuki Design Studio in 2010, Suzuki’s work encompasses multiple channels - sound, music, installations, product design, art direction, education and contemporary art. His art and installations have been exhibited all over the world. 

‘Sharevari’ for Swarovski (Image credit: Mark Cocksedge) Zoom Enlarge

‘Sharevari’ for Swarovski (Image credit: Mark Cocksedge)

‘Sharevari’ for Swarovski (Image credit: Mark Cocksedge) Zoom Enlarge

‘Sharevari’ for Swarovski (Image credit: Mark Cocksedge)

He has worked with renowned clients ranging from corporations to musicians to start ups. Projects include, a bespoke musical instrument for will.i.am, techno DJ legend Jeff Mills and the AR Music Kit, a music based augmented reality android app turning paper into instruments for Google.

“I’m delighted that Yuri will be joining us at Pentagram,” said Pentagram Partner Jon Marshall; “his designs and art installations are beautiful, inventive, witty and thought provoking. I’m excited that he will also add the dimension of sound to the Pentagram’s London studio.” 

Suzuki’s Pentagram team will specialise in installation, interaction and product design. He aims to expand the field of technical driven and experiential design, as well as research and development. 

‘Sonic Playground’ for High Museum of Art Zoom Enlarge

‘Sonic Playground’ for High Museum of Art

‘Sonic Playground’ for High Museum of Art Zoom Enlarge

‘Sonic Playground’ for High Museum of Art

Suzuki was born in Tokyo in 1980. After studying industrial design in Tokyo, he worked for the Japanese art unit Maywa Denki (who created the Otamatone). He then moved to London to study Design Products at the Royal College of Art under the tutelage of Ron Arad. During this period, he also worked with Yamaha to produce musical experiences.

“I have admired Yuri’s design and artistic practice for a long time,” said Pentagram partner Daniel Weil; “his work points to a future where design connect to all aspects of how we experience the world around us.”

His work can be seen in several museum permanent collections around the world including the Museum Of Modern Art in New York and has had solo and group exhibitions at the Tate London, Mudam Luxembourg, MoMA and the Museum of Modern Art Tokyo. In 2016, he received the Designer of the future award from Design Miami. 

“Yuri joining Pentagram makes the group even more unique and pluralistic. As the reach of design practice encompasses ever more mediums, having Yuri here with us in London allows us to do even more for our clients,” said Pentagram partner Jody Hudson-Powell. “His incredibly imaginative approach to experience design, technology and sound is rare and exciting, myself and Luke can’t wait to collaborate on projects with him.”

With the addition of Suzuki, Pentagram now has 23 Partners in four offices globally. 

Yuri Suzuki's talk at Pentagram London, 20th November (RSVP link in video) Play

Yuri Suzuki's talk at Pentagram London, 20th November (RSVP link in video)

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