Pentagram

Pentagram

110+Broadway

Identity and print material for an 11-story residential condominium building at 543 West 110th Street on the Upper West Side of Manhattan.

Brand Identity Real Estate
Mb 110broadway 01
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Retrospective: Shakespeare in the Park

In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.
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2025 Single 1080x1920 Copy
2024 Sitp2024
2023 Sitp2023
2022 Sitp2022
2021 Sitp2021
2019 Sitp2019
2018 Sitp2018
2017 Sitp2017
2016 Sitp2016
2015 Sitp2015
2014 Sitp2014
2013 Sitp2013
2012 Sitp2012
2011 Sitp2011
2010 Sitp2010
2009 Sitp2009
2008 Sitp2008
2007 Sitp2007
2006 Sitp2006
2005 Sitp2005
2003 Sitp2003
2001 Sitp2001
2000 Sitp2000
1999 Sitp1999
1998 Sitp1998
1997 Sitp1997
1996 Sitp1996
1995 Sitp1995

Retrospective: Shakespeare in the Park

In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.
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