The geometric, black-and-white identity was expanded into an animation that builds the logo out of light in motion, referring to the formative role of light in film production.
186k Films is a production company founded by actor and comedian Hasan Minhaj. The studio's first venture, a feature film titled Best of the Best, is set to be released with Amazon Studios.
Pentagram partner Matt Willey has designed the brand identity for 186k Films, which derives its name from the speed of light: 186,000 miles per second. The geometric, black-and-white identity was expanded into an animation that builds the logo out of light in motion, referring to the formative role of light in film production as well as Minhaj’s reputation for enlightening commentary.
This is the second collaboration between Matt Willey and Hasan Minhaj following 2022’s The King’s Jester, a visually immersive comedy special that featured a title sequence, custom typeface and graphics designed by Willey.
