Pentagram

Pentagram

‘3 Days in China’

Documentary film by Andrés Fraga visiting factories that make the Ambessa Play DIY Flashlight.

Three Days in China is a documentary by filmmaker Andrés Fraga. It follows a group of industrial designers visiting factories in Shenzhen where the Ambessa Play DIY Flashlight, a STEM learning kit, is manufactured.

Andrés Fraga

Filmed over three days in October 2023, the film follows Ambessa Play’s founder, Sara Berkai, along with Pentagram’s design team, as they review and sign off the final parts of the flashlight design before going to mass production.

Three Days in China is not just about the making of the Ambessa Play DIY Flashlight, it is a road movie about a visit to eight factories over three days and the conversations about the product and about design in general that take place.

Assembly factory building the final product and installing it into the packaging
Electronics factory making the printed circuit boards for the LED lamp and motor
Paper pulp factory making the packaging tray
Printing and packaging factory making packaging and the instruction poster
Injection mould toolmaker building the metal moulds for making plastic parts
Injection moulding factory, making all the plastic parts
Metal parts factory making the spring clips for the cable connectors
Motor factory making the stepper motor that is used as a dynamo

Retrospective: London Design Festival

London Design Festival has been an annual celebration of the power of creativity for over 20 years. Since 2008, Pentagram partner Domenic Lippa has served as the LDF’s creative director, responsible every September for the design of a new visual identity. By inventively remixing a few key elements — typography, a signature red (“the colour of London”), and LDF's simple monogram — the program unifies hundreds of events while reaffirming London’s status as a global design capital.
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Retrospective: London Design Festival

London Design Festival has been an annual celebration of the power of creativity for over 20 years. Since 2008, Pentagram partner Domenic Lippa has served as the LDF’s creative director, responsible every September for the design of a new visual identity. By inventively remixing a few key elements — typography, a signature red (“the colour of London”), and LDF's simple monogram — the program unifies hundreds of events while reaffirming London’s status as a global design capital.