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30 Years of MIT Media Lab

Brand Identity

The legendary research institution celebrates three decades with a special symposium and a custom brew.

Eight-foot-tall dimensional letters were created for the stage at the event. Zoom Enlarge

Eight-foot-tall dimensional letters were created for the stage at the event.

Digital screens throughout the Lab acted as posters for the event. Zoom Enlarge

Digital screens throughout the Lab acted as posters for the event.

A banner outside of the MIT Media Lab. Zoom Enlarge

A banner outside of the MIT Media Lab.

A banner outside of the MIT Media Lab. Zoom Enlarge

A banner outside of the MIT Media Lab.

Lunch is served in custom foil-stamped boxes. Zoom Enlarge

Lunch is served in custom foil-stamped boxes.

‘Weisner,’ a special Hefeweizen beer honoring the Media Lab’s late co-founder, Jerome Weisner. Zoom Enlarge

‘Weisner,’ a special Hefeweizen beer honoring the Media Lab’s late co-founder, Jerome Weisner.

The name Weisner is cut 30 times to mimic spacecraft contrails. Zoom Enlarge

The name Weisner is cut 30 times to mimic spacecraft contrails.

Beer being canned. Photo: Aeronaut Brewing Zoom Enlarge

Beer being canned. Photo: Aeronaut Brewing

The three bars are designated with one of three decades of the Media Lab’s career. Zoom Enlarge

The three bars are designated with one of three decades of the Media Lab’s career.

Little Bits’ custom Gizmos & Gadgets kit made specially for the event. Zoom Enlarge

Little Bits’ custom Gizmos & Gadgets kit made specially for the event.

A custom shirt by Ministry Supply. Zoom Enlarge

A custom shirt by Ministry Supply.

Custom watch design. Zoom Enlarge

Custom watch design.

Nicholas Negroponte, co-founder of the MIT Media Lab, on stage at the event. Zoom Enlarge

Nicholas Negroponte, co-founder of the MIT Media Lab, on stage at the event.

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