![Eight-foot-tall dimensional letters were created for the stage at the event.](https://pentagram-production.imgix.net/wp/5936dc6353198/mb-mit30-10.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
Eight-foot-tall dimensional letters were created for the stage at the event.
![Digital screens throughout the Lab acted as posters for the event.](https://pentagram-production.imgix.net/wp/5936dc6410df0/mb-mit30-11.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
Digital screens throughout the Lab acted as posters for the event.
![A banner outside of the MIT Media Lab.](https://pentagram-production.imgix.net/wp/5936dc64e4fe1/mb-mit30-13.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
A banner outside of the MIT Media Lab.
![A banner outside of the MIT Media Lab.](https://pentagram-production.imgix.net/wp/5936dc670a12d/mb-mit30-18.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
A banner outside of the MIT Media Lab.
![Lunch is served in custom foil-stamped boxes.](https://pentagram-production.imgix.net/wp/5936dc6881b4b/mb-mit30-08.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
Lunch is served in custom foil-stamped boxes.
![‘Weisner,’ a special Hefeweizen beer honoring the Media Lab’s late co-founder, Jerome Weisner.](https://pentagram-production.imgix.net/wp/5936dc692c792/mb-mit30-15.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
‘Weisner,’ a special Hefeweizen beer honoring the Media Lab’s late co-founder, Jerome Weisner.
![The name Weisner is cut 30 times to mimic spacecraft contrails.](https://pentagram-production.imgix.net/wp/5936dc6a44775/mb-mit30-14.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
The name Weisner is cut 30 times to mimic spacecraft contrails.
![Beer being canned. Photo: Aeronaut Brewing](https://pentagram-production.imgix.net/wp/5936dc6c99a5c/mb-mit30-26.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
Beer being canned. Photo: Aeronaut Brewing
![The three bars are designated with one of three decades of the Media Lab’s career.](https://pentagram-production.imgix.net/wp/5936dc6d78b68/mb-mit30-17.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
The three bars are designated with one of three decades of the Media Lab’s career.
![Little Bits’ custom Gizmos & Gadgets kit made specially for the event.](https://pentagram-production.imgix.net/wp/5936dc6e7b6a4/mb-mit30-22.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
Little Bits’ custom Gizmos & Gadgets kit made specially for the event.
![A custom shirt by Ministry Supply.](https://pentagram-production.imgix.net/wp/5936dc6f53471/mb-mit30-24.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
A custom shirt by Ministry Supply.
![Custom watch design.](https://pentagram-production.imgix.net/wp/5936dc6fcb9fb/mb-mit30-25.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
Custom watch design.
![Nicholas Negroponte, co-founder of the MIT Media Lab, on stage at the event.](https://pentagram-production.imgix.net/7bb126f5-97c8-4deb-92c2-3f3e4bafe59b/mb_mit30_01_a.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
Nicholas Negroponte, co-founder of the MIT Media Lab, on stage at the event.