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Pentagram

500W21

Brand Identity, Campaigns

Branding and promotional materials for the residential development located where the High Line meets West 21st Street in the West Chelsea neighborhood of Manhattan.

The identity applied to stationery. Zoom Enlarge

The identity applied to stationery.

Folder and stationery set. Zoom Enlarge

Folder and stationery set.

Rendering of 500W21 along the High Line in West Chelsea. Zoom Enlarge

Rendering of 500W21 along the High Line in West Chelsea.

Rendering of an apartment interior. Zoom Enlarge

Rendering of an apartment interior.

A photo essay by Brian Park introduces the neighborhood. Zoom Enlarge

A photo essay by Brian Park introduces the neighborhood.

The portfolio features neighborhood landmarks, shops, restaurants and galleries. Zoom Enlarge

The portfolio features neighborhood landmarks, shops, restaurants and galleries.

500W21 sales center on West 21st Street. Zoom Enlarge

500W21 sales center on West 21st Street.

The sales office has the feel of an art gallery, appropriate for the building. Zoom Enlarge

The sales office has the feel of an art gallery, appropriate for the building.

The sales center features a brass map sculpture depicting the surrounding streetscape. Zoom Enlarge

The sales center features a brass map sculpture depicting the surrounding streetscape.

Metal discs mark notable locations. Zoom Enlarge

Metal discs mark notable locations.

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