500W21

Brand Identity, Campaigns

Branding and promotional materials for the residential development located where the High Line meets West 21st Street in the West Chelsea neighborhood of Manhattan.

The identity applied to stationery.

The identity applied to stationery.

Folder and stationery set.

Folder and stationery set.

The identity was inspired by the building’s unique positioning as an elegant, refined structure within the cutting-edge gallery district.

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Rendering of 500W21 along the High Line in West Chelsea.

Rendering of 500W21 along the High Line in West Chelsea.

Rendering of an apartment interior.

Rendering of an apartment interior.

A photo essay by Brian Park introduces the neighborhood.

A photo essay by Brian Park introduces the neighborhood.

The portfolio features neighborhood landmarks, shops, restaurants and galleries.

The portfolio features neighborhood landmarks, shops, restaurants and galleries.

The motif of bronze and metals also played into the print and digital collateral, and copper-hued accents are found throughout the brochure much like they are throughout the building itself.

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500W21 sales center on West 21st Street.

500W21 sales center on West 21st Street.

The sales office has the feel of an art gallery, appropriate for the building.

The sales office has the feel of an art gallery, appropriate for the building.

The sales center features a brass map sculpture depicting the surrounding streetscape.

The sales center features a brass map sculpture depicting the surrounding streetscape.

Metal discs mark notable locations.

Metal discs mark notable locations.

Moss Bros.

Brand Identity, Interiors & Architecture

Strategy, identity and interiors for a 150 year-old menswear brand transforming its goal into "suiting the nation".

500W21