53

Nestled next to the Museum of Modern Art (MoMA) in a tower designed by prominent architect Jean Nouvel, the restaurant name is an homage to its physical location at 53 West 53rd Street.

Learn more about the project

53 was conceived with a contemporary, creative soul to resonate with diners from the art, design, and fashion worlds looking for a luxurious and artistic dining experience.

Learn more about the project

Inspired by the interior of the space, the logomark and visual identity feature an intricate, architecturally structured icon with the numbers five and three intertwined, fitting together as seamlessly as the restaurant’s three dining levels.

Learn more about the project

The color system is inspired by the ideas of harmony and balance in Chinese mythology, an important part of the design philosophy behind the project.

Learn more about the project