A bespoke typeface is created to set up a balanced combination of contrast, stroke and depth for the three words Adam Katz Sinding; a blend of American Gothic and 20th century European Neo-Grotesk typefaces to pinpoint the fashion zeitgeist of the decade, thus providing a bold and confident foundation for the visual identity to be positioned at eye level with other brands.
A Histogram of Gradients (HOG) made up of black, red and white comprise Adam Katz Sinding’s master colour palette. With a rich, saturated and contrasted photographic portfolio, the master hues also complement his oœvre without overtaking the visual identity.
London Fashion Week, Stockholm Fashion Week, Paris Fashion Week, Berlin Fashion Week, Copenhagen Fashion Week, New York Fashion Week, Milan Fashion Week. Adam started as a travel photographer before he immersed himself fully in the business of fashion—from one fashion week and airport to the next across all four corners of the world.
The Adam Katz Sinding website is succinctly sectioned off into Fashion, Portfolio and Travel featuring prominently in stark black with white typography. The majority of the website is punctuated by full-bleed images to capture his work in its full capacity.