The hand-drawn logo merges the letters A and H into a simple mark that captures the spirit of independent film exhibition and the collective home of the city’s art house cinemas.
The identity launched with a vibrant campaign for Art House Cinema Week that celebrates the diversity of the city’s art house scene through a dynamic collision of color and motion.
New York City has long been a hub for independent film. Art House New York is a new alliance uniting the city’s art house cinemas to strengthen independent film exhibition through audience development, research, and shared strategy. By working together to promote independent cinema and engage new audiences, AHNY aims to ensure that New York remains the nation’s cinephile capital.
Paula Scher and her team at Pentagram created an identity for Art House New York that reflects the hands-on, independent spirit of the city’s film community. Drawn by Scher, the logo merges the letters A and H into the shape of a house, a simple mark that captures both the immediacy of independent filmmaking and the collective home of the city’s art house cinemas.
The identity debuted with the inaugural Art House Cinema Week, developed in partnership with the NYC Mayor’s Office of Media and Entertainment (MoME). Running March 20–26, the citywide event features special screenings, free tickets, and other programming.
AHNY’s members range from independent venues such as Quad Cinema, Metrograph, Film Forum, and IFC Center to major cultural institutions including MoMA Film, Film at Lincoln Center, and BAMcinématek. Their logos—each distinct in style and character—come together in a vibrant campaign that celebrates the diversity of the city’s art house cinema scene through a dynamic collision of color and motion.
