The color palette of the institutional identity is updated in eye-catching pink, purple and yellow.
The Atlantic Theater Company in New York introduced its 2017-2018 season with a blast of bright color. In the campaign, Pentagram recast its brand identity for the influential performing arts group with a new palette. The red, blue and white of the institutional identity is updated in eye-catching pink, purple and yellow, used with a mix of found imagery, montages and photo illustrations.
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Retrospective: London Design Festival
London Design Festival has been an annual celebration of the power of creativity for over 20 years. Since 2008, Pentagram partner Domenic Lippa has served as the LDF’s creative director, responsible every September for the design of a new visual identity. By inventively remixing a few key elements — typography, a signature red (“the colour of London”), and LDF's simple monogram — the program unifies hundreds of events while reaffirming London’s status as a global design capital.
Retrospective: London Design Festival
London Design Festival has been an annual celebration of the power of creativity for over 20 years. Since 2008, Pentagram partner Domenic Lippa has served as the LDF’s creative director, responsible every September for the design of a new visual identity. By inventively remixing a few key elements — typography, a signature red (“the colour of London”), and LDF's simple monogram — the program unifies hundreds of events while reaffirming London’s status as a global design capital.
